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ALPHA CEREALS UNLIMITED

Private limited company (Ltd.) Inactive

Registration No.
00691252
Incorporation Date
1961-05-01
Company Type
Private limited company (Ltd.)
Address
GRIFFITHS WAY, ST ALBANS, United Kingdom
Website
www.hovis.co.uk/
Source: Companies House

ALPHA CEREALS UNLIMITED is a Private limited company (Ltd.) registered in United Kingdom under 00691252, and its current status with Companies House is inactive. The company was incorporated on 1 May 1961 and lists its registered address as GRIFFITHS WAY, ST ALBANS, United Kingdom. 1 shareholder is on record for ALPHA CEREALS UNLIMITED, and since every one of them is a company rather than an individual, this particular filing does not on its own establish an ultimate beneficial owner (UBO) — identifying one would mean tracing the ownership of each shareholding company in turn. This profile is sourced directly from Companies House and was last updated on 5 October 2026.

Data Provenance
This record is sourced directly from official government registries, including Companies House.

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Shareholders

1

One shareholder is currently on record for ALPHA CEREALS UNLIMITED, held on the Confirmation Statement (CS01), filed under the Companies Act 2006.

The largest of these is RH OLDCO LTD, holding 100% — a majority holding.

Because the shareholder shown is a company rather than an individual, the ownership chain continues above this level, and no beneficial owner can be established from this filing alone.

Shareholder Type Holding Source Document
RH OLDCO LTD 100% Companies House

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Officers

5

Four of the 5 officer records shown for ALPHA CEREALS UNLIMITED are current appointments, filed with Companies House. Simon Wilbraham (appointed 2010-09-22), Duncan Leggett (appointed 2015-01-12) and Simon Rose (appointed 2018-11-12) all serve as Director; Simon Wilbraham (appointed 2007-10-25) serves as Company Secretary. The remaining 1 record shown (Kasey McPherson) is a former appointment that has since been resigned.

The register reports 56 officers in total, including past appointments, though only the 5 most relevant records are shown here.

Management authority at ALPHA CEREALS UNLIMITED sits with these individuals, not with shareholders, who are covered separately and hold ownership rather than control.

The source filing doesn't specify representation authority — whether officers can act individually or must sign jointly to bind the company — so that detail isn't available here.

SW
Simon Wilbraham ACTIVE

Appointed
2010-09-22
Residence
🇬🇧 United Kingdom
Occupation
Director

DL
Duncan Leggett ACTIVE

Appointed
2015-01-12
Residence
🇬🇧 United Kingdom
Occupation
Director

SR
Simon Rose ACTIVE

Appointed
2018-11-12
Residence
🇬🇧 United Kingdom
Occupation
Director

SW
Simon Wilbraham ACTIVE

Appointed
2007-10-25
Residence
🇬🇧 United Kingdom
Occupation
Company Secretary

KM
Kasey McPherson RESIGNED

Appointed
2018-05-23
Resigned
2018-11-12
Residence
🇬🇧 United Kingdom
Occupation
Director

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Group Structure

ALPHA CEREALS UNLIMITED sits 5 levels below its ultimate parent, PREMIER FOODS PLC, registered in United Kingdom. The full chain up to PREMIER FOODS PLC is derived by walking shareholder filings across jurisdictions; no link in it is independently corroborated by ALPHA CEREALS UNLIMITED's own shareholder record.

Ultimate HQ
PREMIER FOODS PLC
United Kingdom

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Frequently Asked Questions

Who owns ALPHA CEREALS UNLIMITED?

One shareholder is currently on record for ALPHA CEREALS UNLIMITED, held on the Confirmation Statement (CS01), filed under the Companies Act 2006. The largest of these is RH OLDCO LTD, holding 100% — a majority holding. Because the shareholder shown is a company rather than an individual, the ownership chain continues above this level, and no beneficial owner can be established from this filing alone.

Who is ALPHA CEREALS UNLIMITED's UBO (Ultimate Beneficial Owner)?

Every shareholder recorded for ALPHA CEREALS UNLIMITED is itself a company rather than a natural person, so no Ultimate Beneficial Owner (UBO) is identified at this level; establishing one would require tracing the ownership of each shareholding company in turn.

How many shareholders does ALPHA CEREALS UNLIMITED have on record?

1 shareholder is shown on record for ALPHA CEREALS UNLIMITED.

What is ALPHA CEREALS UNLIMITED's company registration number?

ALPHA CEREALS UNLIMITED's registration number is 00691252, filed with Companies House in United Kingdom. Its current status on the register is inactive.

Is ALPHA CEREALS UNLIMITED still an active company?

ALPHA CEREALS UNLIMITED's status on Companies House is listed as inactive, not currently active.

When was ALPHA CEREALS UNLIMITED incorporated?

ALPHA CEREALS UNLIMITED was incorporated on 1 May 1961, according to Companies House.

What is ALPHA CEREALS UNLIMITED's registered address?

The registered address on file for ALPHA CEREALS UNLIMITED is GRIFFITHS WAY, ST ALBANS, United Kingdom.

What legal structure is ALPHA CEREALS UNLIMITED registered as?

ALPHA CEREALS UNLIMITED is registered as a Private limited company (Ltd.) in United Kingdom.

Who are the officers/directors of ALPHA CEREALS UNLIMITED?

Four of the 5 officer records shown for ALPHA CEREALS UNLIMITED are current appointments, filed with Companies House. Simon Wilbraham (appointed 2010-09-22), Duncan Leggett (appointed 2015-01-12) and Simon Rose (appointed 2018-11-12) all serve as Director; Simon Wilbraham (appointed 2007-10-25) serves as Company Secretary. The remaining 1 record shown (Kasey McPherson) is a former appointment that has since been resigned. Management authority at ALPHA CEREALS UNLIMITED sits with these individuals, not with shareholders, who are covered separately and hold ownership rather than control.

Does ALPHA CEREALS UNLIMITED have a parent company or subsidiaries?

ALPHA CEREALS UNLIMITED sits 5 levels below its ultimate parent, PREMIER FOODS PLC, registered in United Kingdom.

Can Zavia monitor changes to ALPHA CEREALS UNLIMITED's ownership over time?

This profile reflects a point-in-time snapshot from Companies House. Zavia's monitoring API can track changes to ALPHA CEREALS UNLIMITED's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.

Can I access ALPHA CEREALS UNLIMITED's data through an API?

Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including United Kingdom, so records like ALPHA CEREALS UNLIMITED's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.

Where does this company information come from, and how current is it?

This record is sourced directly from Companies House and was last synced on 5 October 2026.

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