CLUB DEMONSTRATION SERVICES, INC.
CLUB DEMONSTRATION SERVICES, INC. is a stock corporation organised under the laws of Connecticut, United States. The Connecticut business register records it under business ID 0226462, with a formation date of 19 December 1988, and lists its status as Active as of 30 September 2026, with its next annual report due on 19 December 2026. The company provides in-store product demonstration and sampling services and trades under the name “CDS”, a name that is also listed in filings with the US Securities and Exchange Commission.
The New York Department of State record behind this company card (DOS ID 5724128) does not record the incorporation. It records an Application for Authority filed on 9 March 2020 under section 1304 of the New York Business Corporation Law, which authorised this Connecticut corporation to do business in New York as a foreign business corporation. That New York filing gives 19 December 1988 as the foreign incorporation date, which matches the Connecticut record. The Albany address on the card belongs to the company’s registered agent for service of process in New York. It is not an operating address. The business address in the Connecticut register is 7676 Forsyth Boulevard, 5th Floor, St. Louis, Missouri.
In the Connecticut register, Club Demonstration Services, Inc. is classified under NAICS 541810 (Advertising Agencies). On its official website, the CDS business says it creates and runs events that connect with Costco members. Its services include product demonstrations, special events, road shows, merchandising, brand ambassadors and insights and analytics. The website’s figures (12 countries and regions, about 3.4 million events a year) cover the whole CDS brand and are not specific to this Connecticut corporation.
Club Demonstration Services, Inc. does not publish its own financial statements, and no company-level revenue or employee figures were found on the public record. SEC filings that cover the CDS business describe it as experiential services, meaning in-store and digital sampling and demonstrations. An annual report filed with the SEC for fiscal year 2020 states that in-store sampling was temporarily suspended at all US locations from March and April 2020 because of COVID-19. The same report says sampling later began reopening at some retailers on a phased basis. The company is not listed on any stock exchange.
Sources
- Connecticut Secretary of the State, Business Registry master data (data.ct.gov): https://data.ct.gov/resource/n7gp-d28j.json?accountnumber=0226462, record as published 30 September 2026, retrieved 2026-09-30
- Connecticut Business Registry, business filing history: https://data.ct.gov/resource/ah3s-bes7.json?account=001t000000WmZZkAAN, retrieved 2026-09-30
- New York Department of State, Active Corporations dataset (data.ny.gov n9v6-gdp6): https://data.ny.gov/resource/n9v6-gdp6.json?dos_id=5724128, retrieved 2026-09-30
- New York Department of State, Corporations and Other Entities: All Filings (data.ny.gov 63wc-4exh): https://data.ny.gov/resource/63wc-4exh.json?corpid_num=5724128, Application for Authority filed 2020-03-09, retrieved 2026-09-30
- Advantage Solutions Inc., Form 10-K for fiscal year 2020, filed 2021-03-16: https://www.sec.gov/Archives/edgar/data/1776661/000119312521082812/d140331d10k.htm, retrieved 2026-09-30
- Advantage Solutions Inc., Exhibit 21.1 to Form 10-K for fiscal year 2025, filed 2026-03-03: https://www.sec.gov/Archives/edgar/data/1776661/000119312526088543/adv-ex21_1.htm, retrieved 2026-09-30
- CDS official website: https://www.clubdemo.com/, retrieved 2026-09-30
- Company fundamentals
- Corporate linkage & group structures
- Digitized company financials
- Firmographics — websites, social profiles, revenue and employee estimates
Shareholders
Shareholders of CLUB DEMONSTRATION SERVICES, INC.
No shareholder register for CLUB DEMONSTRATION SERVICES, INC. is publicly available, and no holding percentage for this company has been disclosed. The Connecticut business register describes it as a stock corporation authorised to issue 5,000 shares. It does not name any shareholders or record how many shares have been issued.
Two official sources place the company inside the Advantage Solutions group. Exhibit 21.1 to the Form 10-K of Advantage Solutions Inc. for fiscal year 2025, filed on 3 March 2026, lists “Club Demonstration Services, Inc”, a Connecticut company doing business as “CDS”, as a subsidiary of Advantage Solutions Inc. The company’s own website also states that “CDS is a subsidiary of Advantage Solutions”. Neither source names the direct holder of the shares or gives an ownership percentage, so it is not known whether the holding is direct or held through intermediate companies. Advantage Solutions Inc. is a Delaware corporation whose Class A common stock trades on the Nasdaq Global Select Market under the ticker ADV.
Data availability
Availability: Partial. The group parent is identified from its SEC filing and the company’s website, but the direct holder, share classes and percentages are not published. Connecticut does not publish shareholder lists for private corporations. The absence of a named shareholder does not mean the company has none. No ultimate beneficial owner can be identified from public sources. The provider stub on this page says US shareholder data is filed at state level, but it does not reflect the SEC subsidiary listing above.
Sources
- Connecticut Secretary of the State, Business Registry master data: https://data.ct.gov/resource/n7gp-d28j.json?accountnumber=0226462, retrieved 2026-09-30
- Advantage Solutions Inc., Exhibit 21.1 (Subsidiaries of the Registrant) to Form 10-K for fiscal year 2025, filed 2026-03-03: https://www.sec.gov/Archives/edgar/data/1776661/000119312526088543/adv-ex21_1.htm, retrieved 2026-09-30
- Advantage Solutions Inc., Form 10-K for fiscal year 2025 (cover page), filed 2026-03-03: https://www.sec.gov/Archives/edgar/data/1776661/000119312526088543/adv-20251231.htm, retrieved 2026-09-30
- CDS official website (footer): https://www.clubdemo.com/, retrieved 2026-09-30
Officers
Directors and officers of CLUB DEMONSTRATION SERVICES, INC.
The Connecticut business register lists four current principals for CLUB DEMONSTRATION SERVICES, INC. Two of them, Christopher Growe and Robert D. Murray, are recorded as both officer and director. The other two, Humberto Dominguez and Bryce Robinson, are recorded as officers. The register does not give their specific officer titles or their appointment dates. All four use the business address 7676 Forsyth Blvd., 5th Floor, St. Louis, Missouri, which is a business address and not a residential one.
SEC filings add some detail on two of them. In the indenture of 11 March 2026 for the 9.000% Senior Secured Notes due 2030, Robert Murray signs as Treasurer for Club Demonstration Services, Inc., which is one of the guarantors. Christopher Growe signed the Form 10-K of Advantage Solutions Inc. filed on 3 March 2026 as that company’s Chief Financial Officer. No former officers are shown in the open dataset. The filing history does include interim notices filed on 16 October 2020 and 16 September 2022, which are the Connecticut filing type used to report changes. Their contents cannot be viewed in the open data.
Data availability
Availability: Current only. Connecticut publishes the names and designations of current principals (officer and/or director) with business addresses, but not officer titles, appointment dates, former officers or nationality. Nationality is not disclosed for any officer. The provider stub on this page says officer data is “not available for this jurisdiction”. That is incorrect, because the Connecticut register publishes it. The principals query was checked against another business record, which returned results.
Sources
- Connecticut Business Registry, Principals dataset (data.ct.gov ka36-64k6): https://data.ct.gov/resource/ka36-64k6.json?business_id=001t000000WmZZkAAN, retrieved 2026-09-30
- Connecticut Business Registry, business filing history: https://data.ct.gov/resource/ah3s-bes7.json?account=001t000000WmZZkAAN, retrieved 2026-09-30
- Indenture dated 11 March 2026 for Advantage Sales & Marketing Inc. 9.000% Senior Secured Notes due 2030 (Exhibit 4.1 to Form 8-K filed 2026-03-11), signature pages: https://www.sec.gov/Archives/edgar/data/1776661/000119312526102465/d98939dex41.htm, retrieved 2026-09-30
- Advantage Solutions Inc., Form 10-K for fiscal year 2025 (signatures), filed 2026-03-03: https://www.sec.gov/Archives/edgar/data/1776661/000119312526088543/adv-20251231.htm, retrieved 2026-09-30
Group Structure
Group structure of CLUB DEMONSTRATION SERVICES, INC.
CLUB DEMONSTRATION SERVICES, INC. is part of the corporate group headed by Advantage Solutions Inc., a Delaware company listed on Nasdaq (ADV). The group’s Exhibit 21.1 subsidiary list, filed on 3 March 2026, includes the company, and the company’s website also names it as an Advantage Solutions subsidiary. The Exhibit 21.1 list does not show which group company holds the shares directly, so the immediate parent and the ownership percentage have not been disclosed.
The same exhibit lists two Delaware companies that carry the CDS name, Club Demonstration Services Australia Inc. and Club Demonstration Services Korea Inc. It also records Daymon Worldwide Canada Inc. as trading under the “CDS Club Demonstration Services” name. The company’s own subsidiaries, if it has any, are not disclosed. On 11 March 2026 Club Demonstration Services, Inc. signed as one of the guarantors of the group’s 9.000% Senior Secured Notes due 2030, which were issued by Advantage Sales & Marketing Inc. The company’s Connecticut business address is the same as the principal executive office given on Advantage Solutions Inc.’s 10-K cover.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Advantage Solutions Inc. | United States (Delaware) | IRS EIN 83-4629508 (Delaware file number not retrieved) | Ultimate parent (listed group parent) | Ownership percentage not disclosed | Current | 2026-03-03 |
| Club Demonstration Services Australia Inc. | United States (Delaware) | Not disclosed | Affiliate (fellow group subsidiary) | Ownership percentage not disclosed | Current | 2026-03-03 |
| Club Demonstration Services Korea Inc. | United States (Delaware) | Not disclosed | Affiliate (fellow group subsidiary) | Ownership percentage not disclosed | Current | 2026-03-03 |
Recent structural changes
- 17 July 2026: the Connecticut register records a Certificate of Merger (filing BF-0014197076), filed and effective the same day, against this company’s record. The open data does not identify the other party or state whether this company was the surviving entity. The company’s status remained Active after the filing.
Data availability
Availability: Partial. The listed parent is identified from its SEC filings, but Exhibit 21.1 gives names and jurisdictions only, with no ownership chain, percentages or registration numbers. The immediate parent therefore remains undisclosed. The provider stub says no parent or subsidiary linkage is available, and that suggests the company is a single entity. The SEC filing contradicts that suggestion. No LEI was found for the company in GLEIF (the same search found Advantage Solutions entities).
Sources
- Advantage Solutions Inc., Exhibit 21.1 to Form 10-K for fiscal year 2025, filed 2026-03-03: https://www.sec.gov/Archives/edgar/data/1776661/000119312526088543/adv-ex21_1.htm, retrieved 2026-09-30
- Advantage Solutions Inc., Form 10-K for fiscal year 2025, filed 2026-03-03: https://www.sec.gov/Archives/edgar/data/1776661/000119312526088543/adv-20251231.htm, retrieved 2026-09-30
- Indenture dated 11 March 2026 (Exhibit 4.1 to Form 8-K filed 2026-03-11): https://www.sec.gov/Archives/edgar/data/1776661/000119312526102465/d98939dex41.htm, retrieved 2026-09-30
- Connecticut Business Registry, business filing history: https://data.ct.gov/resource/ah3s-bes7.json?account=001t000000WmZZkAAN, retrieved 2026-09-30
- CDS official website: https://www.clubdemo.com/, retrieved 2026-09-30
- GLEIF LEI search: https://api.gleif.org/api/v1/lei-records?filter[fulltext]=Club%20Demonstration%20Services, retrieved 2026-09-30
Get complete shareholder and officer records, ultimate beneficial owner resolution, and ongoing ownership monitoring.
Frequently Asked Questions
What does CLUB DEMONSTRATION SERVICES, INC. do?
CLUB DEMONSTRATION SERVICES, INC. is a Connecticut stock corporation (business ID 0226462, formed 19 December 1988) trading as CDS, which provides in-store product demonstration and sampling events; its website describes events for Costco members.
Who owns CLUB DEMONSTRATION SERVICES, INC.?
No shareholder register is public. Advantage Solutions Inc. lists Club Demonstration Services, Inc. as a subsidiary in Exhibit 21.1 to its Form 10-K filed on 3 March 2026, but the direct holder and the ownership percentage are not disclosed.
Who is CLUB DEMONSTRATION SERVICES, INC.'s UBO (Ultimate Beneficial Owner)?
No ultimate beneficial owner of Club Demonstration Services, Inc. is identified in any public register or filing. The company belongs to the Nasdaq-listed Advantage Solutions Inc. group, and the ownership chain and percentages are not disclosed.
What is CLUB DEMONSTRATION SERVICES, INC.'s company registration number?
CLUB DEMONSTRATION SERVICES, INC.'s registration number is 5724128, filed with New York Department of State — Division of Corporations in United States. Its current status on the register is active.
Is CLUB DEMONSTRATION SERVICES, INC. still an active company?
CLUB DEMONSTRATION SERVICES, INC.'s status on New York Department of State — Division of Corporations is listed as active.
When was CLUB DEMONSTRATION SERVICES, INC. incorporated?
CLUB DEMONSTRATION SERVICES, INC. was incorporated on 9 March 2020, according to New York Department of State — Division of Corporations.
What is CLUB DEMONSTRATION SERVICES, INC.'s registered address?
The registered address on file for CLUB DEMONSTRATION SERVICES, INC. is ALBANY, United States.
What legal structure is CLUB DEMONSTRATION SERVICES, INC. registered as?
CLUB DEMONSTRATION SERVICES, INC. is registered as a Private limited company (Ltd.) in United States.
What is CLUB DEMONSTRATION SERVICES, INC.'s revenue?
No company-level revenue for Club Demonstration Services, Inc. is published. It files no public financial statements, and the group reports only consolidated and segment figures, which are not figures for this company.
Is CLUB DEMONSTRATION SERVICES, INC. listed on a stock exchange?
Club Demonstration Services, Inc. is not listed on any stock exchange. Its group parent, Advantage Solutions Inc., has Class A common stock listed on the Nasdaq Global Select Market under the ticker ADV.
Who are the officers/directors of CLUB DEMONSTRATION SERVICES, INC.?
The Connecticut register lists four current principals: Christopher Growe and Robert D. Murray (officer and director), and Humberto Dominguez and Bryce Robinson (officer). Robert Murray signed as Treasurer for the company in a March 2026 SEC-filed indenture.
Does CLUB DEMONSTRATION SERVICES, INC. have a parent company or subsidiaries?
Club Demonstration Services, Inc. is a subsidiary in the Advantage Solutions Inc. group, according to Exhibit 21.1 to that company's 2025 Form 10-K. The immediate parent is not disclosed, and the Connecticut register records a Certificate of Merger against the company on 17 July 2026.
Can Zavia monitor changes to CLUB DEMONSTRATION SERVICES, INC.'s ownership over time?
This profile reflects a point-in-time snapshot from New York Department of State — Division of Corporations. Zavia's monitoring API can track changes to CLUB DEMONSTRATION SERVICES, INC.'s registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access CLUB DEMONSTRATION SERVICES, INC.'s data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including United States, so records like CLUB DEMONSTRATION SERVICES, INC.'s registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from New York Department of State — Division of Corporations and was last synced on 30 September 2026.