EAST YORKSHIRE MOTOR SERVICES LIMITED
East Yorkshire Motor Services Limited is a private limited company registered in England and Wales under company number 00216628, incorporated on 5 October 1926. Companies House lists its status as active, with its registered office at Second Floor, 55 Degrees North, Pilgrim Street, Newcastle Upon Tyne, NE1 6BL — the company’s registered address, not necessarily an operating headquarters.
Trading as East Yorkshire (and historically as EYMS), the company operates local, regional and inter-urban bus and coach services across the East Riding of Yorkshire and the North Yorkshire coast, including Hull, Beverley, Bridlington, Scarborough, Withernsea and Goole. Its registered activity is classified under SIC code 49319, “other urban, suburban or metropolitan passenger land transport.” Alongside scheduled bus routes, the company trades as East Yorkshire Coaches for private hire and excursion work and operates the EastRider premium coach-seat sub-brand launched in 2020.
The business was founded in 1926 and remained under the control of the Shipp family, who took ownership through a management buyout in 1987, until the wider EYMS business was sold to the Go-Ahead Group’s Go North East operation in 2018. In May 2024, East Yorkshire took on management of four Yorkshire-based coach operators acquired by Go-Ahead — Compass Royston, Esk Valley Coaches, Fourway Coaches and Procters Coaches — bringing roughly 200 staff and 140 vehicles under its operation, subsequently rebranded Go-Ahead West Yorkshire. From April 2026 the company began introducing 27 battery-electric buses into service as part of a reported fleet-decarbonisation programme.
No stock-exchange listing or independently verified revenue figure for this legal entity was identified from primary sources reviewed. The company files annual accounts with Companies House; accounts for the period to 31 December 2025 are due by 30 September 2026.
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- Firmographics — websites, social profiles, revenue and employee estimates
Shareholders
Shareholders of East Yorkshire Motor Services Limited
Companies House discloses one active person with significant control (PSC) for East Yorkshire Motor Services Limited (company number 00216628): Eyms Group Limited (company number 02065145), which holds “75% or more” of the company’s shares and voting rights and has the right to appoint or remove directors. This notification has been on record since 6 April 2016 and remains the sole active PSC entry as of the filing history reviewed on 24 September 2026. A prior individual PSC, Mr Peter John Sidney Shipp, who also held 75% or more of shares under the same 2016 notification, ceased to be a registered person with significant control on 29 November 2018, coinciding with the sale of the wider EYMS business to the Go-Ahead Group. The UK PSC register discloses control in percentage bands rather than an exact shareholding and does not publish a complete share register; a full statement of capital and shareholder list, where filed separately with the confirmation statement, was not reviewed for this profile.
Data availability
Shareholder and beneficial-ownership disclosure for this England and Wales company is major-shareholders-only in practice: the PSC register identifies persons holding more than 25% of shares or voting rights, or with equivalent control, but does not disclose the complete shareholder base or exact percentage holdings beyond the reported band.
Sources
- Companies House — Persons with significant control, East Yorkshire Motor Services Limited (00216628). Retrieved 24 September 2026. https://find-and-update.company-information.service.gov.uk/company/00216628/persons-with-significant-control
- Companies House — Company overview, Eyms Group Limited (02065145). Retrieved 24 September 2026. https://find-and-update.company-information.service.gov.uk/company/02065145
Officers
Directors and officers of East Yorkshire Motor Services Limited
Companies House lists six active directors for East Yorkshire Motor Services Limited as of the filing history reviewed on 24 September 2026: Andrew Benstead, Paul David Clark, Martin Conway, Martin Richard Dean, Stuart Matthew Fillingham and Matthew Peter Kitchin. All are recorded with British nationality and a UK/England country of residence, both self-reported to Companies House at appointment. Twenty-five former officers (21 directors and 4 secretaries) are recorded as resigned or terminated, with the most recent departures occurring through 2026. No company secretary is currently listed following the termination of the previous secretary’s appointment on 30 April 2026; this is not itself irregular, since private limited companies in England and Wales are not required to maintain a company secretary.
Recent officer changes
- Appointment of Matthew Peter Kitchin as director, effective 13 July 2026 (Companies House filing AP01).
- Appointment of Martin Conway as director, effective 18 June 2026 (Companies House filing AP01).
- Termination of Carolyn Ferguson as company secretary, effective 30 April 2026 (Companies House filing TM02).
Data availability
Officer information is drawn from the Companies House register for England and Wales, which records current and historical directors and secretaries with appointment and resignation dates. Nationality is a self-reported field disclosed at appointment and is treated separately from country of residence and correspondence address; neither should be used to infer the other. Occupation is not separately reported by Companies House for this company’s directors beyond the “Director” role field.
Sources
- Companies House — Officers, East Yorkshire Motor Services Limited (00216628). Retrieved 24 September 2026. https://find-and-update.company-information.service.gov.uk/company/00216628/officers
- Companies House — Filing history, East Yorkshire Motor Services Limited (00216628). Retrieved 24 September 2026. https://find-and-update.company-information.service.gov.uk/company/00216628/filing-history
Group Structure
Group structure of East Yorkshire Motor Services Limited
East Yorkshire Motor Services Limited is not an independent company. Companies House records Eyms Group Limited (company number 02065145) as its immediate parent, holding 75% or more of its shares and voting rights under a notification dated 6 April 2016. Eyms Group Limited is itself linked to Go North East Limited (company number 02057284), which holds between 25% and 50% of Eyms Group Limited’s shares and voting rights and has the right to appoint or remove its directors, notified 27 January 2020 — following the November 2018 sale of the business by the Shipp family. Go North East Limited is in turn majority-owned (75% or more of shares and voting rights) by Go-Ahead Holding Limited (company number 06352308), notified 6 April 2016. All three intermediate entities share the same registered office as East Yorkshire Motor Services Limited (Second Floor, 55 Degrees North, Pilgrim Street, Newcastle Upon Tyne, NE1 6BL), consistent with membership of the Go-Ahead Group corporate structure. Reputable news reporting confirms that Go-Ahead Group plc was acquired by a consortium of Kinetic Group and Globalvia and delisted from the London Stock Exchange in 2022, with Kinetic reported to hold 51% and Globalvia 49% of the enlarged group; this top-level ownership was not independently verified against a Companies House PSC filing for this profile. No direct or indirect subsidiaries of East Yorkshire Motor Services Limited were identified.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Eyms Group Limited | England and Wales, GB | 02065145 | Immediate parent | 75% or more (shares and voting rights) | Active | 6 Apr 2016 |
| Go North East Limited | England and Wales, GB | 02057284 | Parent of Eyms Group Limited | 25%–50% (shares and voting rights) plus director-appointment rights | Active | 27 Jan 2020 |
| Go-Ahead Holding Limited | England and Wales, GB | 06352308 | Parent of Go North East Limited | 75% or more (shares and voting rights) | Active | 6 Apr 2016 |
Recent structural changes
- May 2024 — East Yorkshire took on management of four Go-Ahead-acquired Yorkshire coach operators (Compass Royston, Esk Valley Coaches, Fourway Coaches and Procters Coaches), later rebranded Go-Ahead West Yorkshire.
- 27 January 2020 — Go North East Limited notified as PSC of Eyms Group Limited, formalising board and ownership control following the 2018 sale.
- 29 November 2018 — Eyms Group Limited’s prior PSC notification (and that of Mr Peter John Sidney Shipp) ceased at East Yorkshire Motor Services Limited, coinciding with the sale of the EYMS business to the Go-Ahead Group.
Data availability
Corporate-linkage information for these England and Wales entities is drawn from the Companies House PSC register, which discloses ownership and voting-rights control in percentage bands rather than exact percentages. Because the Go North East Limited holding in Eyms Group Limited is disclosed only as a 25%–50% band, an exact effective ownership percentage from East Yorkshire Motor Services Limited up to the ultimate Go-Ahead Group ownership cannot be reliably calculated from the chain reviewed. Ownership above Go-Ahead Holding Limited (the Kinetic Group/Globalvia consortium) is reported by news sources rather than confirmed in a Companies House PSC filing reviewed for this profile.
Sources
- Companies House — Persons with significant control, East Yorkshire Motor Services Limited (00216628). https://find-and-update.company-information.service.gov.uk/company/00216628/persons-with-significant-control
- Companies House — Persons with significant control, Eyms Group Limited (02065145). https://find-and-update.company-information.service.gov.uk/company/02065145/persons-with-significant-control
- Companies House — Persons with significant control, Go North East Limited (02057284). https://find-and-update.company-information.service.gov.uk/company/02057284/persons-with-significant-control
- Companies House — Company overview, Go-Ahead Holding Limited (06352308). https://find-and-update.company-information.service.gov.uk/company/06352308
- Go-Ahead Group newsroom — “Go-Ahead welcomes East Yorkshire Motor Services”. https://newsroom.go-ahead.com/news/go-ahead-welcomes-east-yorkshire-motor-services
- Railway Technology — “Kinetic-Globalvia consortium to acquire UK’s Go-Ahead Group for $789m”. https://www.railway-technology.com/news/kinetic-globalvia-buy-go-ahead-group/
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Frequently Asked Questions
What does EAST YORKSHIRE MOTOR SERVICES LIMITED do?
Bus and coach operator running local, regional and coach services across the East Riding of Yorkshire and the North Yorkshire coast, trading as East Yorkshire / EYMS.
Who owns EAST YORKSHIRE MOTOR SERVICES LIMITED?
Majority-owned (75% or more of shares and voting rights) by its immediate parent, Eyms Group Limited, per the Companies House PSC register.
Who is EAST YORKSHIRE MOTOR SERVICES LIMITED's UBO (Ultimate Beneficial Owner)?
No Ultimate Beneficial Owner (UBO) data is recorded for EAST YORKSHIRE MOTOR SERVICES LIMITED; access to beneficial-ownership data in this jurisdiction is governed by its own register rules.
What is EAST YORKSHIRE MOTOR SERVICES LIMITED's company registration number?
EAST YORKSHIRE MOTOR SERVICES LIMITED's registration number is 00216628, filed with Companies House in United Kingdom. Its current status on the register is active.
Is EAST YORKSHIRE MOTOR SERVICES LIMITED still an active company?
EAST YORKSHIRE MOTOR SERVICES LIMITED's status on Companies House is listed as active.
When was EAST YORKSHIRE MOTOR SERVICES LIMITED incorporated?
EAST YORKSHIRE MOTOR SERVICES LIMITED was incorporated on 5 October 1926, according to Companies House.
What is EAST YORKSHIRE MOTOR SERVICES LIMITED's registered address?
The registered address on file for EAST YORKSHIRE MOTOR SERVICES LIMITED is Newcastle Upon Tyne, United Kingdom.
What legal structure is EAST YORKSHIRE MOTOR SERVICES LIMITED registered as?
EAST YORKSHIRE MOTOR SERVICES LIMITED is registered as a Private limited company (Ltd.) in United Kingdom.
Is EAST YORKSHIRE MOTOR SERVICES LIMITED listed on a stock exchange?
Not publicly listed; a private limited company linked, via its ownership chain, to the privately held Go-Ahead Group.
Who are the officers/directors of EAST YORKSHIRE MOTOR SERVICES LIMITED?
Six active directors as of September 2026; no company secretary currently listed following the April 2026 resignation of the previous secretary.
Does EAST YORKSHIRE MOTOR SERVICES LIMITED have a parent company or subsidiaries?
Linked through Eyms Group Limited, Go North East Limited and Go-Ahead Holding Limited to the Go-Ahead Group corporate structure, per Companies House PSC filings.
Can Zavia monitor changes to EAST YORKSHIRE MOTOR SERVICES LIMITED's ownership over time?
This profile reflects a point-in-time snapshot from Companies House. Zavia's monitoring API can track changes to EAST YORKSHIRE MOTOR SERVICES LIMITED's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access EAST YORKSHIRE MOTOR SERVICES LIMITED's data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including United Kingdom, so records like EAST YORKSHIRE MOTOR SERVICES LIMITED's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Companies House and was last synced on 24 September 2026.