Mediabrands Digital OÜ
Mediabrands Digital OÜ is an Estonian private limited company (osaühing) registered with the Estonian e-Business Register under registry code 11399175. It was entered in the register on 22 June 2007 and was previously registered under the name Clickit Baltic OÜ. Its status in the register is active (“entered into the register”), its registered office is at Tehnika tn 55, Kesklinna linnaosa, Tallinn 10136, Harju county, and its registered share capital is EUR 2,844. The company holds Estonian VAT number EE101157700, effective from 3 July 2007, and its financial year runs from 1 January to 31 December.
The register records the principal activity as media representation (EMTAK 73121; NACE 73.12). According to the company’s own website at mbd.ee, the business operates as a digital media and performance marketing agency, providing search and social advertising, programmatic media buying, search engine optimisation, web analytics, marketing automation, video production and related services. The company states on that site that it has approximately 105 digital specialists and serves around 450 clients. Its client base is predominantly Estonian, with campaign work described for the wider Baltic region, Finland and other Nordic and international markets. The Estonian register records no branches of the company outside Estonia.
The company is privately held and is not listed on any securities exchange; there is no public trading market for its shares.
Financial information below is taken from the annual reports filed with the register, all figures in euro (EUR). For the financial year ended 31 December 2025, in the annual report filed on 30 June 2026, the company reported revenue of EUR 21,487,725 and profit of EUR 752,900. For the financial year ended 31 December 2024 it reported revenue of EUR 21,498,568 and profit of EUR 1,049,710, and for the financial year ended 31 December 2023 revenue of EUR 21,032,480 and profit of EUR 1,038,382. Revenue was therefore broadly flat across FY2023–FY2025 while reported profit fell in FY2025. The register does not publish an employee headcount for the company.
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Shareholders
5
Shareholders of Mediabrands Digital OÜ
The Estonian e-Business Register publishes the shareholder list of a private limited company. As at the register information date of 27 March 2026, four direct shareholders are recorded, together holding 100% of the EUR 2,844 share capital. All four are Estonian registered companies; none is a natural person.
| Shareholder | Registry code | Contribution (EUR) | Holding | Information date |
|---|---|---|---|---|
| OÜ Sparknet Company | EE 11609655 | 1,805.00 | 63.47% | 27 March 2026 |
| Digital Vibes OÜ | EE 12418242 | 452.00 | 15.89% | 27 March 2026 |
| Digital Partners OÜ | EE 16552055 | 426.00 | 14.98% | 27 March 2026 |
| Digisurf OÜ | EE 12814725 | 161.00 | 5.66% | 27 March 2026 |
Two corrections to previously held data should be noted. Digisurf OÜ is an Estonian registered legal person (registry code 12814725) and not a natural person, and the earlier record of Holdco Investments OÜ as a shareholder is not supported by the current register entry; the register as at 27 March 2026 lists only the four holders above, with percentages that differ from the earlier record.
Ultimate beneficial ownership
The Estonian beneficial owner register records one beneficial owner for Mediabrands Digital OÜ: Reet Roos, exercising indirect ownership, with the entry dated 3 September 2018. No other beneficial owner is recorded for the company.
The ownership chain behind the majority shareholder is published at every step, so an effective interest can be calculated. The register records osaühing RR Valdus (registry code 11470223) as holding 90% of OÜ Sparknet Company as at 16 August 2023, with JK Marketing OÜ (registry code 14030660) holding the remaining 10%; and Reet Roos as holding 100% of osaühing RR Valdus as at 2 September 2023. Applied to the 63.47% direct holding of OÜ Sparknet Company, this gives an effective indirect interest of approximately 57.12% (100% × 90% × 63.47%) held through that chain.
The ownership of the three minority shareholders — Digital Vibes OÜ, Digital Partners OÜ and Digisurf OÜ — was not traced in this review, so no effective beneficial interest can be calculated for the remaining 36.53% of the share capital. No beneficial owner is named here on the basis of inference; only the register entry above is reported.
Data availability
Estonia publishes shareholder lists, beneficial owner declarations and filed annual reports of private limited companies openly and free of charge through the e-Business Register. All shareholder percentages and dates above are taken from that register. Estonian personal identification codes (isikukood) and full dates of birth are shown openly in the register but are deliberately not reproduced here. Shareholder registers reflect the position at the stated information date and may change without notice; users performing KYB or UBO checks should re-verify against the register at the time of use.
Registry feed — rows exactly as filed with Estonian e-Business Register (ariregister), including entries the profile above does not cover.
| Shareholder | Type | Holding | Source Document |
|---|---|---|---|
| Sparknet Company Oü | 56% | Estonian e-Business Register (ariregister) | |
| Digital Partners Oü | 15% | Estonian e-Business Register (ariregister) | |
| Digital Vibes Oü | 14% | Estonian e-Business Register (ariregister) | |
| Holdco Investments Oü | 10% | Estonian e-Business Register (ariregister) | |
| Digisurf Oü | 5% | Estonian e-Business Register (ariregister) |
Officers
1
Directors and officers of Mediabrands Digital OÜ
The Estonian e-Business Register records one management board member for Mediabrands Digital OÜ. The company has no supervisory board entry.
| Name | Role (local term) | Role (English) | Appointed | Status | Nationality |
|---|---|---|---|---|---|
| Erki Heinsaar | juhatuse liige | Management board member | 5 February 2012 | Active | Not disclosed |
The appointment date of 5 February 2012, which was missing from the record previously held, is taken from the register entry. The register states the representation right as follows: every member of the management board may represent the private limited company in concluding all transactions. The register associates the officer with an Estonian personal identification code, which is not reproduced here; that association is an identifier and is not a statement of nationality, which the register does not publish.
Data availability
The Estonian register publishes current management board members with their appointment dates free of charge, together with representation rights and the historical record of deleted entries. This review covered the current entries; no officer change is recorded for the company since the appointment of 5 February 2012, and no dated recent officer changes are therefore reported. Personal identification codes and dates of birth shown in the register are not published here. Officer data reflects the register at the date of review and should be re-verified for compliance purposes.
Group Structure
Group structure of Mediabrands Digital OÜ
The table below lists only relationships that could be verified in the Estonian e-Business Register. The Estonian register does not record subsidiaries of an Estonian company, so no subsidiary of Mediabrands Digital OÜ is confirmed here.
| Entity | Country | Registration number | Relationship | Ownership | Information date |
|---|---|---|---|---|---|
| OÜ Sparknet Company | Estonia | 11609655 | Immediate parent (majority direct shareholder) | 63.47% of Mediabrands Digital OÜ | 27 March 2026 |
| osaühing RR Valdus | Estonia | 11470223 | Intermediate parent (holding company; holds the immediate parent) | 90% of OÜ Sparknet Company; approx. 57.12% effective | 16 August 2023 |
| Reet Roos | Estonia | Natural person | Ultimate controlling party; beneficial owner recorded for Mediabrands Digital OÜ (indirect ownership, entry dated 3 September 2018) | 100% of osaühing RR Valdus; approx. 57.12% effective | 2 September 2023 |
| JK Marketing OÜ | Estonia | 14030660 | Minority shareholder of the immediate parent (no direct interest in Mediabrands Digital OÜ) | 10% of OÜ Sparknet Company | 16 August 2023 |
| Digital Vibes OÜ | Estonia | 12418242 | Minority direct shareholder | 15.89% | 27 March 2026 |
| Digital Partners OÜ | Estonia | 16552055 | Minority direct shareholder | 14.98% | 27 March 2026 |
| Digisurf OÜ | Estonia | 12814725 | Minority direct shareholder | 5.66% | 27 March 2026 |
Data availability
Two entities that appear in third-party linkage data have been deliberately excluded. An Irish company named Mediabrands Digital Limited could not be confirmed as a subsidiary, a branch or a related entity of the Estonian company: the Irish Companies Registration Office search could not be queried during this review (HTTP 403), and no ownership link is recorded in the Estonian register. Inspired Digital SIA (Latvia, registration number 40103187728) likewise could not be confirmed as a sister company against the Latvian Enterprise Register. Because “Mediabrands” is a trading name also used by unrelated international agency groups, a name match alone is not treated as evidence of a relationship, and neither entity is listed above.
Estonia publishes shareholder lists and beneficial owner declarations openly and free of charge, which allows the upward chain from Mediabrands Digital OÜ through OÜ Sparknet Company and osaühing RR Valdus to be verified at every step. Downward relationships (subsidiaries and participations) are not published by the Estonian register and would require the company’s filed annual report notes or foreign registers to confirm. All relationships above reflect the stated information dates and should be re-verified at the time of use.
Registry feed — rows exactly as filed with Estonian e-Business Register (ariregister), including entries the profile above does not cover.
osauhing RR Valdus
Estonia
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Frequently Asked Questions
What does Mediabrands Digital OÜ do?
Mediabrands Digital OÜ is an Estonian private limited company registered on 22 June 2007 under registry code 11399175, with its registered office at Tehnika tn 55, Tallinn 10136. Its registered principal activity is media representation (EMTAK 73121 / NACE 73.12) and it operates as a digital media and performance marketing agency.
Who owns Mediabrands Digital OÜ?
As at 27 March 2026 the e-Business Register records four corporate shareholders: OÜ Sparknet Company 63.47%, Digital Vibes OÜ 15.89%, Digital Partners OÜ 14.98% and Digisurf OÜ 5.66%. The register names Reet Roos as the beneficial owner of the company through indirect ownership, with the entry dated 3 September 2018.
Who is Mediabrands Digital OÜ's UBO (Ultimate Beneficial Owner)?
The Estonian beneficial owner register records one beneficial owner for Mediabrands Digital OÜ: Reet Roos, exercising indirect ownership, with the entry dated 3 September 2018. No other beneficial owner is recorded for the company. The ownership chain behind the majority shareholder is published at every step, so an effective interest can be calculated. The register records osaühing RR Valdus (registry code 11470223) as holding 90% of OÜ Sparknet Company as at 16 August 2023, with JK Marketing OÜ (registry code 14030660) holding the remaining 10%; and Reet Roos as holding 100% of osaühing RR Valdus as at 2 September 2023. Applied to the 63.47% direct holding of OÜ Sparknet Company, this gives an effective indirect interest of approximately 57.12% (100% × 90% × 63.47%) held through that chain. The ownership of the three minority shareholders — Digital Vibes OÜ, Digital Partners OÜ and Digisurf OÜ — was not traced in this review, so no effective beneficial interest can be calculated for the remaining 36.53% of the share capital. No beneficial owner is named here on the basis of inference; only the register entry above is reported.
What is Mediabrands Digital OÜ's company registration number?
Mediabrands Digital OÜ's registration number is 11399175, filed with Estonian e-Business Register (ariregister) in Estonia. Its current status on the register is active.
Is Mediabrands Digital OÜ still an active company?
Mediabrands Digital OÜ's status on Estonian e-Business Register (ariregister) is listed as active.
When was Mediabrands Digital OÜ incorporated?
Mediabrands Digital OÜ was incorporated on 22 June 2007, according to Estonian e-Business Register (ariregister).
What is Mediabrands Digital OÜ's registered address?
The registered address on file for Mediabrands Digital OÜ is Tallinn, Estonia.
What legal structure is Mediabrands Digital OÜ registered as?
Mediabrands Digital OÜ is registered as a Private limited company (Ltd.) in Estonia.
What is Mediabrands Digital OÜ's revenue?
For the financial year ended 31 December 2025 the company reported revenue of EUR 21,487,725 and profit of EUR 752,900 in the annual report filed on 30 June 2026. For FY2024 revenue was EUR 21,498,568 and profit EUR 1,049,710; for FY2023 revenue was EUR 21,032,480 and profit EUR 1,038,382.
Is Mediabrands Digital OÜ listed on a stock exchange?
The company is privately held and is not listed on any securities exchange; there is no public trading market for its shares. Its registered share capital is EUR 2,844.
Who are the officers/directors of Mediabrands Digital OÜ?
The register records one management board member, Erki Heinsaar (juhatuse liige), appointed on 5 February 2012 and currently active. Every board member may represent the company in concluding all transactions.
Does Mediabrands Digital OÜ have a parent company or subsidiaries?
The verified chain runs from Reet Roos, who holds 100% of osaühing RR Valdus (EE 11470223), which holds 90% of OÜ Sparknet Company (EE 11609655), which in turn holds 63.47% of Mediabrands Digital OÜ, giving an effective indirect interest of approximately 57.12%. No subsidiary of the company is recorded in the Estonian register.
Can Zavia monitor changes to Mediabrands Digital OÜ's ownership over time?
This profile reflects a point-in-time snapshot from Estonian e-Business Register (ariregister). Zavia's monitoring API can track changes to Mediabrands Digital OÜ's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access Mediabrands Digital OÜ's data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including Estonia, so records like Mediabrands Digital OÜ's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Estonian e-Business Register (ariregister) and was last synced on 13 August 2026.