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NORMAL A/S

Active

in

Registration No.
34883793
Incorporation Date
2012-12-12
Company Type
Not disclosed
Address
Aarhus C, Denmark
Website
normal.dk/
Source: Danish Business Authority — CVR (Central Business Register)

NORMAL A/S is a Private limited company (Ltd.) registered in Denmark under 34883793, and its current status with Danish Business Authority — CVR (Central Business Register) is active. The company was incorporated on 12 December 2012 and lists its registered address as Aarhus C, Denmark. 1 shareholder is on record for NORMAL A/S, including at least one natural person recorded as a direct holder; the filing carries no beneficial-ownership flag, so that holder is noted here as a recorded shareholder rather than a confirmed ultimate beneficial owner (UBO). This profile is sourced directly from Danish Business Authority — CVR (Central Business Register) and was last updated on 1 October 2026.

Data Provenance
This record is sourced directly from official government registries, including Danish Business Authority — CVR (Central Business Register).

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Shareholders

1

Shareholders of NORMAL A/S

One shareholder is currently on record for NORMAL A/S, filed with Danish Business Authority — CVR (Central Business Register). The largest of these is Aktieselskabet af 1.12.2016, holding 100% — a majority holding. The shareholder shown is an individual, recorded as a direct holder at this level; the record carries no UBO/PSC flag, so beneficial-owner status is not confirmed here.

Data-provider feed — rows as supplied to Zavia for Danish Business Authority — CVR (Central Business Register), including entries the profile above does not cover. These rows are not a verbatim copy of the register: they have been found to duplicate the same person under different spellings and to keep a status of Active after an appointment ended. Where they disagree with the profile above, the profile is the checked version.

Shareholder Type Holding Source Document
Aktieselskabet af 1.12.2016 100% Danish Business Authority — CVR (Central Business Register)

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Full cap table, ownership percentages, and ultimate beneficial owners resolved down to the natural person.

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Officers

5

Directors and officers of NORMAL A/S

The Bestyrelsesmedlem of NORMAL A/S currently on record is Lise Kaae; five officers are currently on record for NORMAL A/S, filed with Danish Business Authority — CVR (Central Business Register). Management authority at NORMAL A/S sits with these individuals, not with shareholders, who are covered separately and hold ownership rather than control. The source filing doesn't specify representation authority — whether officers can act individually or must sign jointly to bind the company — so that detail isn't available here.

Data availability

The register reports 12 officers in total, including past appointments, though only the 5 most relevant records are shown here.

Data-provider feed — rows as supplied to Zavia for Danish Business Authority — CVR (Central Business Register), including entries the profile above does not cover. These rows are not a verbatim copy of the register: they have been found to duplicate the same person under different spellings and to keep a status of Active after an appointment ended. Where they disagree with the profile above, the profile is the checked version.

LK
Lise Kaae ACTIVE

Appointed
2014-10-01
Residence
🇩🇰 Denmark
Occupation
Bestyrelsesmedlem

SH
Steen Hansen ACTIVE

Appointed
2015-11-01
Residence
🇩🇰 Denmark
Occupation
Direktør

AH
ANDERS HOLCH POVLSEN ACTIVE

Appointed
2016-12-12
Residence
🇩🇰 Denmark
Occupation
Reel Ejer

TO
Torben Ostergaard Mouritsen ACTIVE

Appointed
2024-06-10
Residence
🇩🇰 Denmark
Occupation
Formand

JL
Jan Lehrmann ACTIVE

Appointed
2024-06-10
Residence
🇩🇰 Denmark
Occupation
Bestyrelsesmedlem

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Complete appointment history, representation authority, and officer-level filings across jurisdictions.

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Group Structure

Group structure of NORMAL A/S

NORMAL A/S sits 5 levels below its ultimate parent, Heartland A/S, registered in Denmark. 14 subsidiaries are recorded beneath it, across 13 jurisdictions. Immediately above NORMAL A/S is Aktieselskabet af 1.12.2016, holding 100% as filed in NORMAL A/S's own shareholder record with Danish Business Authority — CVR (Central Business Register). Heartland A/S sits further up the chain, a link derived by walking shareholder filings across jurisdictions rather than stated in a single document. Each of these downward relationships is derived rather than filed: resolved by matching entities across the registry network, not stated directly in a single document.

  • Normal Sweden AB (Sweden)
  • NORMAL RETAIL IRELAND LIMITED (Ireland)
  • Normal Slovakia s. r. o. (Slovakia)
  • Normal (Norway)
  • Normal Netherlands B.V. (Netherlands)
  • Normal Norge AS (Norway)
  • NORMAL RETAIL SPAIN SL. (Spain)
  • Normal Retail Czech s.r.o. (Czechia)
  • NORMALAS PORTUGAL – COMÉRCIO DE PRODUTOS COSMÉTICOS E DE HIGIENE, UNIPESSOAL, LDA (Portugal)
  • Normal Finland Oy (Finland)

Data availability

Those 14 subsidiaries span Denmark, Sweden, Ireland, Slovakia, Norway, Netherlands, and 7 more jurisdictions, though this list should not be read as complete — subsidiaries only become visible here where shareholder data has actually been filed with a register, so holdings in jurisdictions without that filing simply won't appear. One of the 14 go a level deeper still, with its own further subsidiaries recorded beneath it — additional ownership layers this view doesn't expand.

Data-provider feed — rows as supplied to Zavia for Danish Business Authority — CVR (Central Business Register), including entries the profile above does not cover. These rows are not a verbatim copy of the register: they have been found to duplicate the same person under different spellings and to keep a status of Active after an appointment ended. Where they disagree with the profile above, the profile is the checked version.

Ultimate HQ
Heartland A/S
Denmark
Normal Sweden AB
SwedenSE 5591189617

NORMAL RETAIL IRELAND LIMITED
IrelandIE 781761

Normal Slovakia s. r. o.
SlovakiaSK 57201552

Normal+ subsidiaries
NorwayNO 918976620

Normal Netherlands B.V.
NetherlandsNL 70294291

Normal Norge AS
NorwayNO 917019738

NORMAL RETAIL SPAIN SL.
SpainES B44749869

Normal Retail Czech s.r.o.
CzechiaCZ 23946725

+6 more entities

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Map the complete corporate hierarchy: parent companies, subsidiaries, and cross-border ownership chains.

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Frequently Asked Questions

Who owns NORMAL A/S?

One shareholder is currently on record for NORMAL A/S, filed with Danish Business Authority — CVR (Central Business Register). The largest of these is Aktieselskabet af 1.12.2016, holding 100% — a majority holding. The shareholder shown is an individual, recorded as a direct holder at this level; the record carries no UBO/PSC flag, so beneficial-owner status is not confirmed here.

Who is NORMAL A/S's UBO (Ultimate Beneficial Owner)?

At least one shareholder recorded for NORMAL A/S is a natural person. The record carries no dedicated UBO/PSC flag, so that holder is stated here as a recorded shareholder rather than a confirmed Ultimate Beneficial Owner (UBO).

How many shareholders does NORMAL A/S have on record?

1 shareholder is shown on record for NORMAL A/S.

What is NORMAL A/S's company registration number?

NORMAL A/S's registration number is 34883793, filed with Danish Business Authority — CVR (Central Business Register) in Denmark. Its current status on the register is active.

Is NORMAL A/S still an active company?

NORMAL A/S's status on Danish Business Authority — CVR (Central Business Register) is listed as active.

When was NORMAL A/S incorporated?

NORMAL A/S was incorporated on 12 December 2012, according to Danish Business Authority — CVR (Central Business Register).

What is NORMAL A/S's registered address?

The registered address on file for NORMAL A/S is Aarhus C, Denmark.

Who are the officers/directors of NORMAL A/S?

The Bestyrelsesmedlem of NORMAL A/S currently on record is Lise Kaae; five officers are currently on record for NORMAL A/S, filed with Danish Business Authority — CVR (Central Business Register). Management authority at NORMAL A/S sits with these individuals, not with shareholders, who are covered separately and hold ownership rather than control.

Does NORMAL A/S have a parent company or subsidiaries?

NORMAL A/S sits 5 levels below its ultimate parent, Heartland A/S, registered in Denmark. 14 subsidiaries are recorded beneath it, across 13 jurisdictions. Those 14 subsidiaries span Denmark, Sweden, Ireland, Slovakia, Norway, Netherlands, and 7 more jurisdictions, though this list should not be read as complete — subsidiaries only become visible here where shareholder data has actually been filed with a register, so holdings in jurisdictions without that filing simply won't appear. One of the 14 go a level deeper still, with its own further subsidiaries recorded beneath it — additional ownership layers this view doesn't expand.

Can Zavia monitor changes to NORMAL A/S's ownership over time?

This profile reflects a point-in-time snapshot from Danish Business Authority — CVR (Central Business Register). Zavia's monitoring API can track changes to NORMAL A/S's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.

Can I access NORMAL A/S's data through an API?

Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including Denmark, so records like NORMAL A/S's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.

Where does this company information come from, and how current is it?

This record is sourced directly from Danish Business Authority — CVR (Central Business Register) and was last synced on 1 October 2026.

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