Olympia-Verlag GmbH
Olympia-Verlag GmbH is a limited liability company (GmbH) registered in the German commercial register (Handelsregister) at the Amtsgericht Nürnberg under number HRB 607. The company was first entered in the register on 18 June 1952 and is recorded as active as of September 2026. Its registered office is at Badstr. 4-6, 90402 Nürnberg, Germany, and its stated business purpose is the preparation, execution and management of publishing-industry business, in particular magazine and book publishing. Its VAT identification number is DE811186870.
Olympia-Verlag GmbH is best known as the publisher of kicker, a long-established German-language sports magazine and website covering football and other sports, and of ALPIN, a magazine covering mountain and outdoor sports. Beyond its core magazine and digital publishing activities, the company has expanded into corporate venture investing: in August 2024 it founded kicker Ventures GmbH, a dedicated subsidiary making seed- and early-stage investments in digital, sports- and media-related startups in German-speaking markets, building on earlier investment activity that included a stake in the sports-data software provider Tickaroo.
Olympia-Verlag GmbH is privately held; its shares are not admitted to trading on any stock exchange. No independently verified, entity-level turnover or employee-count figures were identified during research; publicly available estimates found online were not attributable to a primary filed source and have therefore been omitted from this profile.
- Company fundamentals
- Corporate linkage & group structures
- Digitized company financials
- Firmographics — websites, social profiles, revenue and employee estimates
Shareholders
Shareholders of Olympia-Verlag GmbH
Olympia-Verlag GmbH’s disclosed shareholder information is limited to its immediate parent company. Its Handelsregister file (Amtsgericht Nürnberg, HRB 607) records a profit-and-loss transfer agreement (Ergebnisabführungsvertrag) with Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG (Handelsregister Nürnberg, HRA 5133), effective 13 November 2018 – an instrument that, under German corporate law, is entered only between a controlling company and its subsidiary. This is corroborated by Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG’s own public description of Olympia-Verlag GmbH as a wholly owned (100%) subsidiary. No percentage shareholding figure specific to Olympia-Verlag GmbH is published in the sources reviewed, and no other direct shareholder is disclosed. Germany does not require the individual limited partners (Kommanditisten) of a KG such as Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG to be named in a public shareholder register, so information at that level is not available.
Ultimate beneficial ownership
Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG, the entity identified above as Olympia-Verlag GmbH’s controlling shareholder, is itself reported to have nine partners – eight limited partners (Kommanditisten) and Druckhaus Nürnberg GmbH as general partner (Komplementär) – and is publicly described as a family-owned business belonging to the Schnell family, managed in its second generation by sisters Bärbel Schnell and Sabine Schnell-Pleyer. No source reviewed discloses the individual partners’ percentage stakes in Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG, so a calculated effective ownership percentage for any named individual in Olympia-Verlag GmbH cannot be stated.
Data availability
Classification: Major shareholders only. The immediate 100% parent is verified through a filed profit-transfer agreement and corroborating public reporting; the underlying family ownership of that parent is publicly attributed to the Schnell family, but individual partner-level percentages are not published.
Sources
- Handelsregister Nürnberg – Olympia-Verlag GmbH, HRB 607 (Ergebnisabführungsvertrag, effective 13 Nov 2018)
- Verlag Nürnberger Presse (vnp.de) – company/ownership description
- Die Deutsche Wirtschaft – Schnell family / Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG profile
Officers
10
Directors and officers of Olympia-Verlag GmbH
Olympia-Verlag GmbH currently has one disclosed managing director (Geschäftsführerin): Bärbel Schnell, appointed 13 April 2018 and recorded with sole (individual) power of representation. Two authorised signatories (Prokuristen) with joint power of procuration, Nadja Peer and Karin Seidl, were registered on 20 August 2019. A former co-managing director (Geschäftsführer), Toni Schnell, who had been appointed in October 2013, is recorded as having left the role effective 20 August 2021. This overview reflects Handelsregister Nürnberg extracts for HRB 607 reviewed in September 2026. Nationality and country of residence are not disclosed in the register extracts reviewed for this profile.
Recent officer changes
- Toni Schnell departed as Geschäftsführer (managing director), effective 20 August 2021 (source: Handelsregister Nürnberg, HRB 607).
- Nadja Peer and Karin Seidl registered as Prokuristen with joint signing authority, 20 August 2019 (source: Handelsregister Nürnberg, HRB 607).
- Bärbel Schnell appointed Geschäftsführerin with sole power of representation, 13 April 2018 (source: Handelsregister Nürnberg, HRB 607).
Data availability
Classification: Partial. Handelsregister extracts confirm current and former managing directors and authorised signatories with appointment and departure dates, but the German commercial register does not publish officers’ nationality, country of residence or occupation.
Sources
- Handelsregister Nürnberg – Olympia-Verlag GmbH, HRB 607
Registry feed — rows exactly as filed with Handelsregister (Commercial Register), including entries the profile above does not cover.
Group Structure
Group structure of Olympia-Verlag GmbH
Olympia-Verlag GmbH is not an independent company. It is a wholly owned subsidiary of Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG (Handelsregister Nürnberg, HRA 5133), confirmed by a profit-and-loss transfer agreement filed against Olympia-Verlag GmbH’s own Handelsregister record (HRB 607) with effect from 13 November 2018. Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG is a privately held, family-owned Nürnberg publishing group and is the highest parent entity identified in the sources reviewed for this profile; its own beneficial-ownership filings were not examined here. Within its own structure, Olympia-Verlag GmbH has established at least one confirmed direct subsidiary: kicker Ventures GmbH (Handelsregister Nürnberg, HRB 39570), founded in June 2021 and publicly relaunched in August 2024 as the group’s dedicated vehicle for seed- and early-stage investments in sports-, media- and technology-sector startups. Commercial register-data providers additionally report further Olympia-Verlag shareholdings, including FUWO Verlag GmbH and SPORT-KURIER Verlag GmbH, but these could not be independently confirmed through a primary Handelsregister filing during this research and are treated as possible, unverified relationships. Group information reviewed 24 September 2026.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG | DE | HRA 5133 (Nürnberg) | Immediate & ultimate parent | 100% (profit-transfer agreement) | Active | 13 Nov 2018 (agreement effective) |
| kicker Ventures GmbH | DE | HRB 39570 (Nürnberg) | Direct subsidiary | Ownership percentage not disclosed | Active | Aug 2024 (publicly announced) |
| FUWO Verlag GmbH | DE | Not independently confirmed | Possible relationship | Ownership percentage not disclosed | Reported active | Per commercial register-data provider |
| SPORT-KURIER Verlag GmbH | DE | Not independently confirmed | Possible relationship | Ownership percentage not disclosed | Reported active | Per commercial register-data provider |
Recent structural changes
- Olympia-Verlag GmbH founded kicker Ventures GmbH as a dedicated investment subsidiary, publicly announced August 2024 (source: Olympia-Verlag press release).
Data availability
Classification: Partial. The immediate and ultimate parent relationship with Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG is verified through a filed profit-transfer agreement; one direct subsidiary, kicker Ventures GmbH, is confirmed via its own Handelsregister number and the company’s own announcement, while further reported shareholdings could not be independently verified.
Sources
- Handelsregister Nürnberg – Olympia-Verlag GmbH, HRB 607
- Handelsregister Nürnberg – kicker Ventures GmbH, HRB 39570
- Olympia-Verlag GmbH – press release, “Olympia-Verlag baut das Beteiligungsgeschäft weiter aus,” August 2024, olympia-verlag.de
- Verlag Nürnberger Presse (vnp.de) – company/ownership description
Registry feed — rows exactly as filed with Handelsregister (Commercial Register), including entries the profile above does not cover.
Verlag Nurnberger Presse Druckhaus Nurnberg GmbH & Co. KG
Germany
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Frequently Asked Questions
What does Olympia-Verlag GmbH do?
Olympia-Verlag GmbH (Handelsregister Nürnberg, HRB 607) is a Nürnberg-based publishing house, registered since 18 June 1952, best known as the publisher of the German sports magazine and website kicker and the outdoor-sports title ALPIN; it also runs kicker Ventures GmbH, an investment subsidiary founded in 2024 backing sports- and media-related startups.
Who owns Olympia-Verlag GmbH?
Olympia-Verlag GmbH is wholly owned by Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG, confirmed by a profit-and-loss transfer agreement effective 13 November 2018; individual partner-level shareholdings in the parent KG are not publicly disclosed.
Who is Olympia-Verlag GmbH's UBO (Ultimate Beneficial Owner)?
Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG, Olympia-Verlag GmbH's controlling parent, is publicly reported to be owned by the Schnell family and managed by sisters Bärbel Schnell and Sabine Schnell-Pleyer, though individual family ownership percentages are not disclosed.
What is Olympia-Verlag GmbH's company registration number?
Olympia-Verlag GmbH's registration number is HRB 607 Nürnberg, filed with Handelsregister (Commercial Register) in Germany. Its current status on the register is active.
Is Olympia-Verlag GmbH still an active company?
Olympia-Verlag GmbH's status on Handelsregister (Commercial Register) is listed as active.
What is Olympia-Verlag GmbH's registered address?
The registered address on file for Olympia-Verlag GmbH is Nürnberg, Germany.
Is Olympia-Verlag GmbH listed on a stock exchange?
Olympia-Verlag GmbH is privately held and its shares are not admitted to trading on any stock exchange.
Who are the officers/directors of Olympia-Verlag GmbH?
Bärbel Schnell has been Olympia-Verlag GmbH's sole managing director since 13 April 2018; former co-managing director Toni Schnell departed the role on 20 August 2021, per Handelsregister Nürnberg.
Does Olympia-Verlag GmbH have a parent company or subsidiaries?
Olympia-Verlag GmbH is controlled by Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG under a filed profit-transfer agreement, and itself holds at least one confirmed direct subsidiary, kicker Ventures GmbH (HRB 39570), its sports- and media-investment vehicle founded in 2024.
Can Zavia monitor changes to Olympia-Verlag GmbH's ownership over time?
This profile reflects a point-in-time snapshot from Handelsregister (Commercial Register). Zavia's monitoring API can track changes to Olympia-Verlag GmbH's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access Olympia-Verlag GmbH's data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including Germany, so records like Olympia-Verlag GmbH's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Handelsregister (Commercial Register) and was last synced on 25 September 2026.