PRETTYSOCIAL MEDIA ApS
PRETTYSOCIAL MEDIA ApS is a Private limited company (Ltd.) registered in Denmark under 35398317, and its current status with Danish Business Authority — CVR (Central Business Register) is active. The company was incorporated on 2 July 2013 and lists its registered address as Nivå, Denmark. 3 shareholders are on record for PRETTYSOCIAL MEDIA ApS, including at least one natural person recorded as a direct holder; the filing carries no beneficial-ownership flag, so that holder is noted here as a recorded shareholder rather than a confirmed ultimate beneficial owner (UBO). This profile is sourced directly from Danish Business Authority — CVR (Central Business Register) and was last updated on 8 October 2026.
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Shareholders
3
Three shareholders are currently on record for PRETTYSOCIAL MEDIA ApS, filed with Danish Business Authority — CVR (Central Business Register).
The largest of these is Pretty Social Media International GmbH, holding 72.5% — a majority holding — followed by Trine Buus at 21.2%; the remaining 1 shareholder shown holds smaller stakes.
1 shareholder shown is a company, so the ownership chain continues above this level for that holding; the other 2 are recorded as direct individual holders, though the record carries no UBO/PSC flag confirming beneficial-owner status.
| Shareholder | Type | Holding | Source Document |
|---|---|---|---|
| Pretty Social Media International GmbH | 72.5% | Danish Business Authority — CVR (Central Business Register) | |
| Trine Buus | 21.2% | Danish Business Authority — CVR (Central Business Register) | |
| Jeannette Bonderup | 6.2% | Danish Business Authority — CVR (Central Business Register) |
Officers
2
Two officers are currently on record for PRETTYSOCIAL MEDIA ApS, filed with Danish Business Authority — CVR (Central Business Register). Jeannette Bonderup (appointed 2013-07-02) and Trine Buus (appointed 2013-07-02) both serve as Stiftere.
Management authority at PRETTYSOCIAL MEDIA ApS sits with these individuals, not with shareholders, who are covered separately and hold ownership rather than control.
The source filing doesn't specify representation authority — whether officers can act individually or must sign jointly to bind the company — so that detail isn't available here.
Group Structure
PRETTYSOCIAL MEDIA ApS sits 2 levels below its ultimate parent, Scala Ventures SA, registered in Switzerland. The full chain up to Scala Ventures SA is derived by walking shareholder filings across jurisdictions; no link in it is independently corroborated by PRETTYSOCIAL MEDIA ApS's own shareholder record.
Scala Ventures SA
Switzerland
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Frequently Asked Questions
Who owns PRETTYSOCIAL MEDIA ApS?
Three shareholders are currently on record for PRETTYSOCIAL MEDIA ApS, filed with Danish Business Authority — CVR (Central Business Register). The largest of these is Pretty Social Media International GmbH, holding 72.5% — a majority holding — followed by Trine Buus at 21.2%; the remaining 1 shareholder shown holds smaller stakes. 1 shareholder shown is a company, so the ownership chain continues above this level for that holding; the other 2 are recorded as direct individual holders, though the record carries no UBO/PSC flag confirming beneficial-owner status.
Who is PRETTYSOCIAL MEDIA ApS's UBO (Ultimate Beneficial Owner)?
At least one shareholder recorded for PRETTYSOCIAL MEDIA ApS is a natural person. The record carries no dedicated UBO/PSC flag, so that holder is stated here as a recorded shareholder rather than a confirmed Ultimate Beneficial Owner (UBO).
How many shareholders does PRETTYSOCIAL MEDIA ApS have on record?
3 shareholders are shown on record for PRETTYSOCIAL MEDIA ApS.
What is PRETTYSOCIAL MEDIA ApS's company registration number?
PRETTYSOCIAL MEDIA ApS's registration number is 35398317, filed with Danish Business Authority — CVR (Central Business Register) in Denmark. Its current status on the register is active.
Is PRETTYSOCIAL MEDIA ApS still an active company?
PRETTYSOCIAL MEDIA ApS's status on Danish Business Authority — CVR (Central Business Register) is listed as active.
When was PRETTYSOCIAL MEDIA ApS incorporated?
PRETTYSOCIAL MEDIA ApS was incorporated on 2 July 2013, according to Danish Business Authority — CVR (Central Business Register).
What is PRETTYSOCIAL MEDIA ApS's registered address?
The registered address on file for PRETTYSOCIAL MEDIA ApS is Nivå, Denmark.
What legal structure is PRETTYSOCIAL MEDIA ApS registered as?
PRETTYSOCIAL MEDIA ApS is registered as a Private limited company (Ltd.) in Denmark.
Who are the officers/directors of PRETTYSOCIAL MEDIA ApS?
Two officers are currently on record for PRETTYSOCIAL MEDIA ApS, filed with Danish Business Authority — CVR (Central Business Register). Jeannette Bonderup (appointed 2013-07-02) and Trine Buus (appointed 2013-07-02) both serve as Stiftere. Management authority at PRETTYSOCIAL MEDIA ApS sits with these individuals, not with shareholders, who are covered separately and hold ownership rather than control.
Does PRETTYSOCIAL MEDIA ApS have a parent company or subsidiaries?
PRETTYSOCIAL MEDIA ApS sits 2 levels below its ultimate parent, Scala Ventures SA, registered in Switzerland.
Can Zavia monitor changes to PRETTYSOCIAL MEDIA ApS's ownership over time?
This profile reflects a point-in-time snapshot from Danish Business Authority — CVR (Central Business Register). Zavia's monitoring API can track changes to PRETTYSOCIAL MEDIA ApS's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access PRETTYSOCIAL MEDIA ApS's data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including Denmark, so records like PRETTYSOCIAL MEDIA ApS's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Danish Business Authority — CVR (Central Business Register) and was last synced on 8 October 2026.