WiLLY:S AB
WiLLY:S AB is a Swedish private limited company (aktiebolag) registered in Sweden under organisation number 556163-2232, with its registered address in Goteborg. The company has an incorporation date of 1972-01-01 on file with the Swedish companies registry and is currently in active status.
WiLLY:S AB operates in the food retail sector as a discount grocery chain, trading as Willys, with company-owned stores across Sweden and an online grocery offering at willys.se. Its principal activity is the retail sale of a broad food and household-goods assortment through a network of company-operated supermarket and discount-format stores, distinguishing it from wholesale or department-store retailing.
WiLLY:S AB is one of the operating chains within the Axfood group’s portfolio of Swedish grocery businesses, alongside Hemkop, City Gross, Snabbgross and the Dagab logistics and purchasing operation, according to Axfood’s own published corporate organisation disclosures. WiLLY:S AB itself is not separately listed on any stock exchange.
According to Swedish business-registry sources reporting on Bolagsverket-filed accounts, WiLLY:S AB reported revenue of approximately SEK 43.8 billion and around 6,951 employees for the 2024 financial year, with a net result of approximately SEK 11.9 million for that year. These figures are company-level figures as filed for WiLLY:S AB and should not be read as consolidated Axfood group figures.
As of September 2026, no material recent acquisitions, disposals or regulatory events specific to WiLLY:S AB as a legal entity were identified in reputable Swedish business press.
- Company fundamentals
- Corporate linkage & group structures
- Digitized company financials
- Firmographics — websites, social profiles, revenue and employee estimates
Shareholders
Shareholders of WiLLY:S AB
No individually named shareholders or ownership percentages for WiLLY:S AB could be located through publicly accessible sources. Sweden’s beneficial-ownership register (the Register of Beneficial Owners maintained by Bolagsverket) and detailed private-company share registers are not published free of charge online, and no reliable primary filing disclosing WiLLY:S AB’s direct shareholder(s) or their holdings was accessible during this research (September 2026).
Business-registry sources consistently describe WiLLY:S AB as operating within the Axfood group of companies, which indicates a likely corporate shareholder relationship; however, no source confirmed a specific shareholder name or ownership percentage for WiLLY:S AB itself. This corporate relationship, where verified, is addressed separately in the Group structure section rather than here.
Data availability
Shareholder and ultimate-beneficial-owner information for WiLLY:S AB is classified as Not public: Sweden does not make private-company shareholder registers freely available online, so no shareholder table or UBO calculation can be presented for this entity.
Sources
- Bolagsverket (Swedish Companies Registration Office) filing summary, mirrored via allabolag.se, https://www.allabolag.se/5561632232/willys-ab, retrieval date 2026-09-16.
Officers
37
Directors and officers of WiLLY:S AB
WiLLY:S AB has an extensive officer history on file, with 37 recorded appointments in total, the large majority of which are marked as resigned in the underlying record. Current Swedish business-registry sources (September 2026) identify the chief executive as Johan Nicholas Pettersson and the board chair as Simone Rebecka Margulies, with a board reported to include Anders Vilhelm Lexmon, Ann Mikaela Livenborn, Hans Georg Christian Bax, Karin Birgitta Hedlund, Lars Lennart Ostberg and Sara Karolina Kraft Westrell. All roles on file are described as Director (styrelseledamot) or equivalent; occupation fields are not separately disclosed. Nationality is not disclosed for any officer in the sources reviewed and must not be inferred from name or registered address. Exact appointment dates were not available from the sources accessible during this research.
Data availability
Swedish company records publish current board composition but do not disclose officer nationality, and appointment/resignation dates were not confirmed for the current board. The system’s previously stored officer snapshot for this profile (showing different individuals as active directors) predates the board composition identified above and should be treated as outdated; this is a known data-quality gap flagged for review rather than a confirmed change of board.
Sources
- Swedish business-registry aggregator listings (Bolagsverket-sourced), including allabolag.se and bolagsfakta.se records for org. nr 556163-2232, retrieval date 2026-09-16.
Registry feed — rows exactly as filed with Swedish Companies Registration Office (Bolagsverket), including entries the profile above does not cover.
Group Structure
Group structure of WiLLY:S AB
WiLLY:S AB is not an independent company; it operates as one of the trading chains within the Axfood group of companies. Axfood’s own published corporate organisation disclosures list Willys among its operating segments, alongside Hemkop, City Gross, Snabbgross and the Dagab purchasing and logistics operation. Multiple independent Swedish business-registry sources identify Axfood AB as the immediate parent of WiLLY:S AB; the exact ownership percentage held by Axfood AB in WiLLY:S AB was not disclosed in the sources accessible during this research.
Axfood AB is itself listed on Nasdaq Stockholm under the ticker AXFO. Its own majority shareholder is Axel Johnson AB, reported to hold approximately 50.06 percent of Axfood AB’s capital and votes as of its most recent disclosed ownership data (around October 2025). Axel Johnson AB forms part of the wider Axel Johnson Group, which is controlled by the Ax:son Johnson family. The remainder of Axfood AB’s shares are held by public and institutional investors as a listed company, including holders such as Swedbank Robur Funds and Norges Bank Investment Management at minority levels.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Axfood AB | SE | 556542-0824 | Immediate parent of WiLLY:S AB | Not disclosed | Active | 2026-09 |
| Axel Johnson AB | SE | Not verified in this research | Majority shareholder of Axfood AB (not a direct owner of WiLLY:S AB) | Approximately 50.06% of Axfood AB | Active | 2025-10 |
Data availability
The immediate parent relationship to Axfood AB is corroborated by multiple independent business-registry sources and by Axfood’s own corporate disclosures, but the direct ownership percentage of WiLLY:S AB is not disclosed, so no calculated indirect ownership percentage can be given for entities above Axfood AB. Axfood AB’s own shareholder structure is disclosed because it is a listed company subject to Nasdaq Stockholm disclosure rules.
Sources
- Axfood corporate organisation page, https://www.axfood.com/about-axfood/organization/, retrieval date 2026-09-16.
- Swedish business-registry aggregator listings for org. nr 556163-2232 (WiLLY:S AB) and 556542-0824 (Axfood AB), including allabolag.se, retrieval date 2026-09-16.
- MarketScreener shareholder-structure data for Axfood AB (SE0000635401 / SE0006993770), retrieval date 2026-09-16.
Axel Johnson AB
Sweden
Get complete shareholder and officer records, ultimate beneficial owner resolution, and ongoing ownership monitoring.
Frequently Asked Questions
What does WiLLY:S AB do?
Discount grocery / food retail chain operating in Sweden as one of the trading chains within the Axfood group.
Who owns WiLLY:S AB?
Not publicly disclosed. Sweden does not make private-company shareholder registers freely available online.
Who is WiLLY:S AB's UBO (Ultimate Beneficial Owner)?
Not calculable from accessible sources: the direct ownership percentage between Axfood AB and WiLLY:S AB is not disclosed, so no effective UBO percentage can be derived.
What is WiLLY:S AB's company registration number?
WiLLY:S AB's registration number is 5561632232, filed with Swedish Companies Registration Office (Bolagsverket) in Sweden. Its current status on the register is active.
Is WiLLY:S AB still an active company?
WiLLY:S AB's status on Swedish Companies Registration Office (Bolagsverket) is listed as active.
What is WiLLY:S AB's registered address?
The registered address on file for WiLLY:S AB is Göteborg, Sweden.
What legal structure is WiLLY:S AB registered as?
WiLLY:S AB is registered as a Private limited company (Ltd.) in Sweden.
What is WiLLY:S AB's revenue?
Approximately SEK 43.8 billion for the 2024 financial year (company-level figure per Bolagsverket-filed accounts).
Is WiLLY:S AB listed on a stock exchange?
WiLLY:S AB is not itself listed on any stock exchange. Its group parent, Axfood AB, is listed on Nasdaq Stockholm under the ticker AXFO.
Who are the officers/directors of WiLLY:S AB?
CEO Johan Nicholas Pettersson; board chaired by Simone Rebecka Margulies, per September 2026 Swedish business-registry sources (partial verification; nationality not disclosed).
Does WiLLY:S AB have a parent company or subsidiaries?
Subsidiary chain within the Axfood group. Axfood AB is majority owned (approximately 50.06%) by Axel Johnson AB, part of the Axel Johnson Group controlled by the Ax:son Johnson family.
Can Zavia monitor changes to WiLLY:S AB's ownership over time?
This profile reflects a point-in-time snapshot from Swedish Companies Registration Office (Bolagsverket). Zavia's monitoring API can track changes to WiLLY:S AB's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access WiLLY:S AB's data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including Sweden, so records like WiLLY:S AB's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Swedish Companies Registration Office (Bolagsverket) and was last synced on 15 September 2026.