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BETTER COLLECTIVE A/S

Private limited company (Ltd.) Active

in

Registration No.
27652913
Incorporation Date
2004-03-19
Company Type
Not disclosed
Address
København K, Denmark
Website
bettercollective.com/
Source: Danish Business Authority — CVR (Central Business Register)

BETTER COLLECTIVE A/S is a Private limited company (Ltd.) registered in Denmark under 27652913, and its current status with Danish Business Authority — CVR (Central Business Register) is active. The company was incorporated on 19 March 2004 and lists its registered address as København K, Denmark. 4 shareholders are on record for BETTER COLLECTIVE A/S, including at least one natural person recorded as a direct holder; the filing carries no beneficial-ownership flag, so that holder is noted here as a recorded shareholder rather than a confirmed ultimate beneficial owner (UBO). This profile is sourced directly from Danish Business Authority — CVR (Central Business Register) and was last updated on 28 September 2026.

Data Provenance
This record is sourced directly from official government registries, including Danish Business Authority — CVR (Central Business Register).

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Shareholders

4

Four shareholders are currently on record for BETTER COLLECTIVE A/S, filed with Danish Business Authority — CVR (Central Business Register).

The largest of these is CHR. DAM HOLDING ApS, holding 20% — the largest recorded stake — followed by J. SØGAARD HOLDING ApS at 20%; the remaining 2 shareholders shown hold smaller stakes.

3 shareholders shown are companies, so the ownership chain continues above this level for those holdings; the other 1 is recorded as direct individual holder, though the record carries no UBO/PSC flag confirming beneficial-owner status.

Shareholder Type Holding Source Document
CHR. DAM HOLDING ApS 20% Danish Business Authority — CVR (Central Business Register)
J. SØGAARD HOLDING ApS 20% Danish Business Authority — CVR (Central Business Register)
KAPITALFORENINGEN BLS INVEST 10% Danish Business Authority — CVR (Central Business Register)
BLS CAPITAL FONDSMÆGLERSELSKAB A/S 5% Danish Business Authority — CVR (Central Business Register)

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Officers

5

Three of the 5 officer records shown for BETTER COLLECTIVE A/S are current appointments, filed with Danish Business Authority — CVR (Central Business Register). Christian Kirk Rasmussen (appointed 2004-03-19) serves as Direktør; Petra Zackrisson (appointed 2022-12-01) serves as Senior Vice President Of Growth; Flemming Pedersen M.sc. serves as Cfo & Executive Vp. The remaining 2 records shown (Soren Jorgensen and Thomas Plenborg) are former appointments that have since been resigned.

The register reports 30 officers in total, including past appointments, though only the 5 most relevant records are shown here.

Management authority at BETTER COLLECTIVE A/S sits with these individuals, not with shareholders, who are covered separately and hold ownership rather than control.

The source filing doesn't specify representation authority — whether officers can act individually or must sign jointly to bind the company — so that detail isn't available here.

CK
Christian Kirk Rasmussen ACTIVE

Appointed
2004-03-19
Residence
🇩🇰 Denmark
Occupation
Direktør

PZ
Petra Zackrisson ACTIVE

Appointed
2022-12-01
Residence
🇸🇪 Sweden
Occupation
Senior Vice President Of Growth

FP
Flemming Pedersen M.sc. ACTIVE

Residence
🇩🇰 Denmark
Occupation
Cfo & Executive Vp

SJ
Soren Jorgensen RESIGNED

Appointed
2014-04-11
Resigned
2017-07-31
Residence
🇩🇰 Denmark
Occupation
Bestyrelsesmedlem

TP
Thomas Plenborg RESIGNED

Appointed
2025-04-22
Resigned
2026-03-23
Residence
🇩🇰 Denmark
Occupation
Bestyrelsesmedlem

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Group Structure

BETTER COLLECTIVE A/S has no recorded parent company — it sits at the top of its own group structure, with 13 subsidiaries recorded beneath it across 11 jurisdictions. Each of these downward relationships is derived rather than filed: resolved by matching entities across the registry network, not stated directly in a single document.

Those 13 subsidiaries span Denmark, United Kingdom, France, Netherlands, Greece, Serbia, and 5 more jurisdictions, though this list should not be read as complete — subsidiaries only become visible here where shareholder data has actually been filed with a register, so holdings in jurisdictions without that filing simply won't appear. Four of the 13 go a level deeper still, with their own further subsidiaries recorded beneath them — additional ownership layers this view doesn't expand.

Ultimate HQ
BETTER COLLECTIVE A/S
Denmark
Tipsbladet ApS
DenmarkDK 35415793

MOAR PERFORMANCE LIMITED+ subsidiaries
United KingdomGB 09586337

BETTER COLLECTIVE
FranceFR 52417909000070

Better Collective Netherlands B.V.
NetherlandsNL 83550127

BETTER COLLECTIVE GREECE MONOPROSOPI IDIOTIKI KEFALAIOUCHIKI ETAIREIA
GreeceGR 800511649

BETTER COLLECTIVE
SerbiaRS 21264504

Better Collective Sweden AB+ subsidiaries
SwedenSE 5569921082

BETTER COLLECTIVE PORTUGAL, UNIPESSOAL, LDA
PortugalPT 516787616

+5 more entities

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Frequently Asked Questions

Who owns BETTER COLLECTIVE A/S?

Four shareholders are currently on record for BETTER COLLECTIVE A/S, filed with Danish Business Authority — CVR (Central Business Register). The largest of these is CHR. DAM HOLDING ApS, holding 20% — the largest recorded stake — followed by J. SØGAARD HOLDING ApS at 20%; the remaining 2 shareholders shown hold smaller stakes. 3 shareholders shown are companies, so the ownership chain continues above this level for those holdings; the other 1 is recorded as direct individual holder, though the record carries no UBO/PSC flag confirming beneficial-owner status.

Who is BETTER COLLECTIVE A/S's UBO (Ultimate Beneficial Owner)?

At least one shareholder recorded for BETTER COLLECTIVE A/S is a natural person. The record carries no dedicated UBO/PSC flag, so that holder is stated here as a recorded shareholder rather than a confirmed Ultimate Beneficial Owner (UBO).

How many shareholders does BETTER COLLECTIVE A/S have on record?

4 shareholders are shown on record for BETTER COLLECTIVE A/S.

What is BETTER COLLECTIVE A/S's company registration number?

BETTER COLLECTIVE A/S's registration number is 27652913, filed with Danish Business Authority — CVR (Central Business Register) in Denmark. Its current status on the register is active.

Is BETTER COLLECTIVE A/S still an active company?

BETTER COLLECTIVE A/S's status on Danish Business Authority — CVR (Central Business Register) is listed as active.

When was BETTER COLLECTIVE A/S incorporated?

BETTER COLLECTIVE A/S was incorporated on 19 March 2004, according to Danish Business Authority — CVR (Central Business Register).

What is BETTER COLLECTIVE A/S's registered address?

The registered address on file for BETTER COLLECTIVE A/S is København K, Denmark.

Who are the officers/directors of BETTER COLLECTIVE A/S?

Three of the 5 officer records shown for BETTER COLLECTIVE A/S are current appointments, filed with Danish Business Authority — CVR (Central Business Register). Christian Kirk Rasmussen (appointed 2004-03-19) serves as Direktør; Petra Zackrisson (appointed 2022-12-01) serves as Senior Vice President Of Growth; Flemming Pedersen M.sc. serves as Cfo & Executive Vp. The remaining 2 records shown (Soren Jorgensen and Thomas Plenborg) are former appointments that have since been resigned. Management authority at BETTER COLLECTIVE A/S sits with these individuals, not with shareholders, who are covered separately and hold ownership rather than control.

Does BETTER COLLECTIVE A/S have a parent company or subsidiaries?

BETTER COLLECTIVE A/S has no recorded parent company — it sits at the top of its own group structure, with 13 subsidiaries recorded beneath it across 11 jurisdictions. Those 13 subsidiaries span Denmark, United Kingdom, France, Netherlands, Greece, Serbia, and 5 more jurisdictions, though this list should not be read as complete — subsidiaries only become visible here where shareholder data has actually been filed with a register, so holdings in jurisdictions without that filing simply won't appear. Four of the 13 go a level deeper still, with their own further subsidiaries recorded beneath them — additional ownership layers this view doesn't expand.

Can Zavia monitor changes to BETTER COLLECTIVE A/S's ownership over time?

This profile reflects a point-in-time snapshot from Danish Business Authority — CVR (Central Business Register). Zavia's monitoring API can track changes to BETTER COLLECTIVE A/S's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.

Can I access BETTER COLLECTIVE A/S's data through an API?

Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including Denmark, so records like BETTER COLLECTIVE A/S's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.

Where does this company information come from, and how current is it?

This record is sourced directly from Danish Business Authority — CVR (Central Business Register) and was last synced on 28 September 2026.

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