GFINITY PLC
GFINITY PLC is a public limited company registered in England and Wales under company number 08232509, incorporated on 28 September 2012. The company was first registered as ESPORTSLIVE LIMITED, was renamed GFINITY LIMITED in March 2013, and adopted its current name, GFINITY PLC, in December 2014. Companies House records its status as active, with a registered office at 128 City Road, London, EC1V 2NX.
Gfinity plc was originally built as an esports business, producing tournaments, broadcast and production services for games publishers, sports rights holders and brands. In more recent years the company has moved away from esports toward digital media and artificial intelligence. Its current portfolio includes Gfinity Digital Media, a network of gaming and lifestyle websites such as gfinityesports.com, mtgrocks.com and stockinformer.com read by over two million users a month; Connected IQ, a contextual video-advertising technology; and Yentra.ai, an AI consulting and engineering venture launched in 2026 in which Gfinity plc holds a 51 percent interest, with the remaining 49 percent held by the venture’s management team.
Gfinity plc’s ordinary shares trade on the AIM market of the London Stock Exchange under the ticker GFIN, with approximately 5.94 billion shares in issue and a market capitalisation of around 2.1 million pounds as of July 2026. For the six months ended 31 December 2025, the company reported revenue of 421,400 pounds, up 8.0 percent year on year, and a net loss of 233,900 pounds, a 14 percent narrowing of losses compared with the prior-year period.
Active registration status at Companies House confirms GFINITY PLC’s legal standing but does not by itself indicate whether its current operations are commercially successful or financially stable.
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Shareholders
Shareholders of GFINITY PLC
Shareholder and beneficial-ownership information for GFINITY PLC is drawn from the Companies House Persons with Significant Control (PSC) register. The company’s current PSC statement, filed 26 August 2024, records that there is no registrable person or registrable relevant legal entity holding significant control. This means no individual or entity is currently reported to Companies House as holding more than 25 percent of shares or voting rights, or otherwise exercising significant control under the UK PSC regime.
One historical PSC entry is on record. Ms Tin Yu Lee, notified 21 July 2016 and ceased 18 May 2021, was reported to hold between 25 percent and 50 percent of both shares and voting rights in the company.
As an AIM-listed public company with approximately 5.94 billion ordinary shares in issue, GFINITY PLC’s wider shareholder register, including institutional and retail holders below the PSC control threshold, is not published through Companies House and is not available from this source.
Ultimate beneficial ownership
No current ultimate beneficial owner can be reliably identified. The Companies House PSC register shows no individual or entity currently meeting the significant-control threshold, as confirmed by the statement filed 26 August 2024.
Data availability
Availability: Major shareholders only, and historical. Companies House requires disclosure only of persons exceeding the statutory PSC control threshold, so the absence of a current PSC record does not indicate the company has no shareholders; it indicates only that none currently exceeds that threshold.
Sources
- Companies House, GFINITY PLC persons with significant control, https://find-and-update.company-information.service.gov.uk/company/08232509/persons-with-significant-control, retrieved 18 September 2026.
Officers
18
Directors and officers of GFINITY PLC
GFINITY PLC currently has 4 active officers and 14 former officers on record at Companies House, current as of the register position retrieved 18 September 2026. The active board comprises three directors, Hugo Charles Drayton (appointed 21 May 2021), David Michael Halley (appointed 23 August 2023) and Neville Upton (appointed 15 January 2014), together with company secretary Richard James Croft (appointed 1 December 2023). All four disclosed active officers have British nationality, as reported by Companies House.
The board has been substantially reconstituted since the company’s esports era. Several directors associated with that period, including John George Clarke, Leonard Richard Rinaldi Jr and Andrew James MacLeod, resigned between 2021 and 2023 as the company shifted into digital media and AI.
Recent officer changes
- David Michael Halley appointed Director, 23 August 2023 (Companies House).
- Jonathan David Hall resigned as Director, 9 August 2023, after appointment on 1 September 2014 (Companies House).
- Jonathan Hall resigned as Company Secretary, 1 December 2023, after appointment on 17 December 2014; Richard James Croft was appointed Company Secretary the same day (Companies House).
Data availability
Officer information for UK companies is filed with Companies House and is generally complete for both current and historical appointments, including nationality where officially disclosed. Correspondence addresses shown in filings are service addresses used for official communications and are not the officers’ residential addresses.
Sources
- Companies House, GFINITY PLC officers, https://find-and-update.company-information.service.gov.uk/company/08232509/officers, retrieved 18 September 2026.
Registry feed — rows exactly as filed with Companies House, including entries the profile above does not cover.
Group Structure
Group structure of GFINITY PLC
GFINITY PLC is a publicly listed company with verified direct subsidiaries in the United States and the United Kingdom. In July 2017, Gfinity plc acquired the entire issued share capital of CEVO, Inc., a US esports technology and services provider, for consideration of up to 2.7 million US dollars in cash and shares, making CEVO, Inc. a wholly owned direct subsidiary at the time of completion.
In 2026, Gfinity plc launched Yentra.ai Limited, a UK-registered AI consulting and engineering venture, in which Gfinity plc holds a 51 percent interest; the remaining 49 percent is held by the venture’s own management team. Yentra.ai Limited is therefore a verified majority-owned direct subsidiary rather than a wholly owned one.
No verified immediate or ultimate parent company of GFINITY PLC has been identified. The Companies House Persons with Significant Control register records no current registrable controlling person or entity in relation to GFINITY PLC.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| CEVO, Inc. | US | Not independently verified | Direct subsidiary | 100% at acquisition | Active | July 2017 |
| YENTRA.AI LIMITED | GB | 16348449 | Direct subsidiary | 51% | Active | 2026 |
Recent structural changes
- Acquisition of CEVO, Inc. (US), completed July 2017, for consideration of up to 2.7 million US dollars.
- Launch of Yentra.ai Limited (GB) as a 51 percent-owned AI consulting and engineering subsidiary, 2026.
Data availability
Group information is partial. The two subsidiary relationships above are corroborated by company announcements and press coverage, but CEVO, Inc.’s exact US registration number was not independently verified beyond internal records, and no confirmation of its continued operating status was found in current research.
Sources
- Proactiveinvestors, Gfinity accelerates moves into North America with US 2.7 million dollar acquisition of CEVO, https://www.proactiveinvestors.com/companies/news/181330/gfinity-accelerates-moves-into-north-america-with-us27mln-acquisition-of-cevo-181330.html, retrieved 18 September 2026.
- Proactiveinvestors, Gfinity rockets as AI pivot sees initial commercial results, https://www.proactiveinvestors.co.uk/companies/news/1070593/gfinity-rockets-as-ai-pivot-sees-initial-commercial-results-1070593.html, retrieved 18 September 2026.
GFINITY PLC
United Kingdom
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Frequently Asked Questions
What does GFINITY PLC do?
Digital media and AI company (formerly esports); operates Gfinity Digital Media websites, Connected IQ video-ad tech, and the Yentra.ai AI consulting venture.
Who owns GFINITY PLC?
No current PSC registered at Companies House (statement filed 26 Aug 2024); historical PSC Tin Yu Lee held 25-50%, ceased 18 May 2021.
Who is GFINITY PLC's UBO (Ultimate Beneficial Owner)?
No current UBO identified; Companies House PSC register shows no registrable controlling person as of the 26 Aug 2024 statement.
What is GFINITY PLC's company registration number?
GFINITY PLC's registration number is 08232509, filed with Companies House in United Kingdom. Its current status on the register is active.
Is GFINITY PLC still an active company?
GFINITY PLC's status on Companies House is listed as active.
When was GFINITY PLC incorporated?
GFINITY PLC was incorporated on 28 September 2012, according to Companies House.
What is GFINITY PLC's registered address?
The registered address on file for GFINITY PLC is London, United Kingdom.
What legal structure is GFINITY PLC registered as?
GFINITY PLC is registered as a Public Limited Company in United Kingdom.
What is GFINITY PLC's revenue?
H1 FY2026 (six months to 31 Dec 2025) revenue GBP 421,400, up 8.0% year on year; net loss GBP 233,900, narrowed 14% year on year.
Is GFINITY PLC listed on a stock exchange?
AIM market of the London Stock Exchange, ticker GFIN; approx. 5.94 billion shares in issue; market cap approx. GBP 2.1 million as of July 2026.
Who are the officers/directors of GFINITY PLC?
4 active officers (3 directors, 1 secretary): Hugo Drayton, David Halley, Neville Upton (directors) and Richard Croft (secretary); 14 former officers on record.
Does GFINITY PLC have a parent company or subsidiaries?
Direct subsidiaries: CEVO, Inc. (US, acquired 2017, esports technology) and Yentra.ai Limited (GB, 51%-owned AI venture launched 2026); no verified parent company identified.
Can Zavia monitor changes to GFINITY PLC's ownership over time?
This profile reflects a point-in-time snapshot from Companies House. Zavia's monitoring API can track changes to GFINITY PLC's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access GFINITY PLC's data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including United Kingdom, so records like GFINITY PLC's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Companies House and was last synced on 18 September 2026.