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Hallmark Cards, Incorporated

Active

in

Registration No.
00041315
Incorporation Date
1923-06-08
Company Type
Not disclosed
Address
Kansas City, United States
Website
www.hallmark.com/
Source: Missouri Secretary of State

Hallmark Cards, Incorporated is a registered legal entity registered in United States under 00041315, and its current status with Missouri Secretary of State is active. The company was incorporated on 8 June 1923 and lists its registered address as Kansas City, United States. No shareholders are recorded for Hallmark Cards, Incorporated; ownership in this jurisdiction is held as the stock ledger under state corporate law (e.g. §219 of the Delaware General Corporation Law), a record kept privately rather than filed publicly. No beneficial owner (UBO) data is recorded for Hallmark Cards, Incorporated; access to beneficial-ownership data in this jurisdiction is governed by its own register rules. This profile is sourced directly from Missouri Secretary of State and was last updated on 30 September 2026.

Data Provenance
This record is sourced directly from official government registries, including Missouri Secretary of State.

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Officers

5

Directors and officers of Hallmark Cards, Incorporated

The Director of Hallmark Cards, Incorporated currently on record is WILLIAM BERKLEY; five officers are currently on record for Hallmark Cards, Incorporated, filed with Missouri Secretary of State. The source filing doesn't specify representation authority — whether officers can act individually or must sign jointly to bind the company — so that detail isn't available here.

Data availability

The register reports 56 officers in total, including past appointments, though only the 5 most relevant records are shown here.

Data-provider feed — rows as supplied to Zavia for Missouri Secretary of State, including entries the profile above does not cover. These rows are not a verbatim copy of the register: they have been found to duplicate the same person under different spellings and to keep a status of Active after an appointment ended. Where they disagree with the profile above, the profile is the checked version.

WB
WILLIAM BERKLEY ACTIVE

Residence
🇺🇸 United States
Occupation
Director

RH
ROBERT HEMENWAY ACTIVE

Residence
🇺🇸 United States
Occupation
Director

BG
BILL GUIBOR ACTIVE

Residence
🇺🇸 United States
Occupation
Officer

LM
LISA MACPHERSON ACTIVE

Residence
🇺🇸 United States
Occupation
Officer

AH
ANN HOFFERBERTH ACTIVE

Residence
🇺🇸 United States
Occupation
President

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Group Structure

Group structure of Hallmark Cards, Incorporated

Hallmark Cards, Incorporated has no recorded parent company — it sits at the top of its own group structure, with 27 subsidiaries recorded beneath it across 8 jurisdictions. Each of these downward relationships is derived rather than filed: resolved by matching entities across the registry network, not stated directly in a single document.

  • William E. Coutts Company, Limited (Canada)
  • H C Crown LLC (United States)
  • Binney & Smith (Mexico), S.A. de C.V. (Mexico)
  • Sunrise Publications, Inc. (United States)
  • Hallmark Hall of Fame Productions, Inc. (United States)
  • Halls Merchandising LLC (United States)
  • Irresistible Ink, Inc (United States)
  • Hallmark Business Connections, Inc. (United States)
  • HALLMARK CARDS (HK) LIMITED (Hong Kong)
  • Crown Media Holdings, Inc. (United States)

Data availability

Those 27 subsidiaries span United States, Canada, Mexico, Hong Kong, New Zealand, Japan, and 2 more jurisdictions, though this list should not be read as complete — subsidiaries only become visible here where shareholder data has actually been filed with a register, so holdings in jurisdictions without that filing simply won't appear. Eight of the 27 go a level deeper still, with their own further subsidiaries recorded beneath them — additional ownership layers this view doesn't expand.

Data-provider feed — rows as supplied to Zavia for Missouri Secretary of State, including entries the profile above does not cover. These rows are not a verbatim copy of the register: they have been found to duplicate the same person under different spellings and to keep a status of Active after an appointment ended. Where they disagree with the profile above, the profile is the checked version.

Ultimate HQ
Hallmark Cards, Incorporated
United States
William E. Coutts Company, Limited
Canada#0312738332

H C Crown LLC+ subsidiaries
United States#01079668553

Binney & Smith (Mexico), S.A. de C.V.
MexicoMX B&S730507563

Sunrise Publications, Inc.+ subsidiaries
United StatesUS MO 760096750

Hallmark Hall of Fame Productions, Inc.
United StatesUS MO 2438746

Halls Merchandising LLC
United States#0254645948

Irresistible Ink, Inc
United StatesUS MN 7O-776

Hallmark Business Connections, Inc.
United StatesUS MO 3233673

+19 more entities

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Frequently Asked Questions

Who is Hallmark Cards, Incorporated's UBO (Ultimate Beneficial Owner)?

No Ultimate Beneficial Owner (UBO) data is recorded for Hallmark Cards, Incorporated; access to beneficial-ownership data in this jurisdiction is governed by its own register rules.

What is Hallmark Cards, Incorporated's company registration number?

Hallmark Cards, Incorporated's registration number is 00041315, filed with Missouri Secretary of State in United States. Its current status on the register is active.

Is Hallmark Cards, Incorporated still an active company?

Hallmark Cards, Incorporated's status on Missouri Secretary of State is listed as active.

When was Hallmark Cards, Incorporated incorporated?

Hallmark Cards, Incorporated was incorporated on 8 June 1923, according to Missouri Secretary of State.

What is Hallmark Cards, Incorporated's registered address?

The registered address on file for Hallmark Cards, Incorporated is Kansas City, United States.

Who are the officers/directors of Hallmark Cards, Incorporated?

The Director of Hallmark Cards, Incorporated currently on record is WILLIAM BERKLEY; five officers are currently on record for Hallmark Cards, Incorporated, filed with Missouri Secretary of State.

Does Hallmark Cards, Incorporated have a parent company or subsidiaries?

Hallmark Cards, Incorporated has no recorded parent company — it sits at the top of its own group structure, with 27 subsidiaries recorded beneath it across 8 jurisdictions. Those 27 subsidiaries span United States, Canada, Mexico, Hong Kong, New Zealand, Japan, and 2 more jurisdictions, though this list should not be read as complete — subsidiaries only become visible here where shareholder data has actually been filed with a register, so holdings in jurisdictions without that filing simply won't appear. Eight of the 27 go a level deeper still, with their own further subsidiaries recorded beneath them — additional ownership layers this view doesn't expand.

Can Zavia monitor changes to Hallmark Cards, Incorporated's ownership over time?

This profile reflects a point-in-time snapshot from Missouri Secretary of State. Zavia's monitoring API can track changes to Hallmark Cards, Incorporated's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.

Can I access Hallmark Cards, Incorporated's data through an API?

Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including United States, so records like Hallmark Cards, Incorporated's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.

Where does this company information come from, and how current is it?

This record is sourced directly from Missouri Secretary of State and was last synced on 30 September 2026.

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