ROCKY BRANDS, INC.
Rocky Brands, Inc. is an Ohio corporation, incorporated on June 18, 1992, and recorded as active with the Ohio Secretary of State. The company is based in Nelsonville, Ohio, and its common stock trades on the Nasdaq Global Select Market under the ticker symbol RCKY.
According to its Form 10-K filed with the U.S. Securities and Exchange Commission for the fiscal year ended December 31, 2025, Rocky Brands designs, manufactures and markets footwear and related apparel and accessories across a multi-brand portfolio that includes Rocky, Georgia Boot, Durango, Lehigh, Ranger, Muck and XTRATUF, together with a licensed Michelin footwear line. Products are organized around six target markets: work, outdoor, western, duty, commercial military and military. The company sells through wholesale channels, direct-to-consumer e-commerce sites, and a limited number of retail locations, including a store in Nelsonville, Ohio.
As of December 31, 2025, Rocky Brands employed over 2,200 people, including approximately 1,700 at international manufacturing operations.
For fiscal year 2025, Rocky Brands reported consolidated net sales of 482.0 million dollars, an increase of 6.2 percent over fiscal 2024, with gross margin of 40.9 percent of net sales and net income of 22.3 million dollars, or 2.96 dollars per diluted share, according to its earnings release announced February 24, 2026. Income from operations increased 19.7 percent to 37.2 million dollars in 2025, and total debt stood at 122.6 million dollars at year-end 2025, down 4.7 percent from 128.7 million dollars a year earlier.
- Company fundamentals
- Corporate linkage & group structures
- Digitized company financials
- Firmographics — websites, social profiles, revenue and employee estimates
Shareholders
3
Shareholders of Rocky Brands, Inc.
Rocky Brands, Inc. is a widely held, Nasdaq-listed company (RCKY), and its disclosed shareholder base consists predominantly of institutional investment managers rather than a small number of named private shareholders. SEC Schedule 13G filings and institutional-holdings data compiled as of September 2026 identify entities affiliated with The Vanguard Group, Fidelity Investments funds (including Fidelity Salem Street Trust – Fidelity Small Cap Index Fund), and Northern Lights Fund Trust II – North Star Dividend Fund among the disclosed institutional shareholders, each reported holding minority stakes ranging from roughly 1.6 percent up to approximately 9.5 percent of shares outstanding depending on the source and date. No shareholder has been identified in company filings as holding a majority stake.
Ultimate beneficial ownership
No individual ultimate beneficial owner is identified in Rocky Brands, Inc.’s SEC filings. As a Nasdaq-listed company with a dispersed institutional and public shareholder base, no natural person is reported as holding effective ownership above common UBO disclosure thresholds, so this section is omitted beyond that statement.
Data availability
Shareholder disclosure for Rocky Brands, Inc. is Major shareholders only: SEC rules require Schedule 13G or 13D disclosure only once a holder’s beneficial ownership crosses 5 percent of outstanding shares, and a full share register is not publicly available for a listed U.S. company. A Schedule 13G/A filed by The Vanguard Group, Inc. with an event date of March 13, 2026 (filed March 27, 2026) reported an internal realignment under which Vanguard’s affiliated subsidiaries and business divisions now file separately rather than as one aggregated Vanguard Group Inc. position, and that filing reported 0 percent at the parent-entity level as of that date. This conflicts with separate fund-level holdings data suggesting continued Vanguard-affiliated ownership near 9.5 percent, and the discrepancy could not be fully resolved from public filings within this review; it is flagged here as a data-quality limitation rather than presented as a single verified current percentage.
Sources
- SEC EDGAR, Schedule 13G/A, The Vanguard Group Inc, event date March 13, 2026, filed March 27, 2026, retrieved September 17, 2026: https://www.sec.gov/Archives/edgar/data/0000895456/000010290926002292/primary_doc.xml
- SEC EDGAR, Rocky Brands Inc filing index, CIK 0000895456, retrieved September 17, 2026: https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000895456&type=SC+13G
| Shareholder | Type | Holding | Source Document |
|---|---|---|---|
| Vanguard Group Inc | 9.5% | Ohio Secretary of State | |
| NORTHERN LIGHTS FUND TRUST II-North Star Dividend Fund | 1.6% | Ohio Secretary of State | |
| Fidelity Salem Street Trust-Fidelity Small Cap Index Fund | 1.6% | Ohio Secretary of State |
Officers
5
Directors and officers of Rocky Brands, Inc.
Rocky Brands, Inc.’s confirmed current leadership includes Jason S. Brooks, who has served as President and Chief Executive Officer since May 2017 and as Chairman of the Board since May 2021, and Thomas D. Robertson, a certified public accountant who has served as Chief Operating Officer since November 2022 and as Chief Financial Officer since September 2023. Curtis A. Loveland is a director of the company and, per the company’s investor-relations governance page, has served as Secretary of the Company since October 1992. The board of directors comprises nine members as listed on the company’s corporate-governance page as of September 2026. This overview reflects only roles independently confirmed through the company’s own investor-relations disclosures; a complete current roster of all executive officers, including any assistant secretary, treasurer or divisional vice-president appointments, is contained in Rocky Brands’ most recent definitive proxy statement filed with the SEC, which was not separately reviewed for this profile.
Recent officer changes
- Thomas D. Robertson was named Chief Operating Officer in November 2022 and was subsequently named Chief Financial Officer in September 2023, per Rocky Brands investor-relations press releases.
- Jason S. Brooks was named Chairman of the Board in May 2021, per public reporting and the company’s governance page.
Data availability
Officer and director information for Rocky Brands, Inc. is Partial: this overview reflects only the roles independently confirmed via the company’s investor-relations disclosures and related press releases. Other internally recorded officer roles were not independently verified via a primary source within this review and are omitted rather than restated unverified. Nationality and country of residence are not disclosed in any of the sources reviewed for any officer.
Sources
- Rocky Brands Inc investor relations, Board of Directors page, retrieved September 17, 2026: https://investors.rockybrands.com/corporate-governance/board-of-directors
- Rocky Brands Inc investor relations, Thomas Robertson Appointed CFO press release, retrieved September 17, 2026: https://investors.rockybrands.com/news-events/press-releases/detail/99/thomas-robertson-appointed-cfo
- Rocky Brands Inc investor relations, Rocky Brands Inc Announces Leadership Promotion press release, retrieved September 17, 2026: https://investors.rockybrands.com/news-events/press-releases/detail/262/rocky-brands-inc-announces-leadership-promotion
Registry feed — rows exactly as filed with Ohio Secretary of State, including entries the profile above does not cover.
Group Structure
Group structure of Rocky Brands, Inc.
Rocky Brands, Inc. is the Nasdaq-listed (RCKY) parent and SEC-registrant holding company of a group of subsidiaries, as disclosed in Exhibit 21 to its Form 10-K for the fiscal year ended December 31, 2025 (filed March 11, 2026). The group includes US-incorporated entities such as Rocky Brands US, LLC and Lehigh Outfitters, LLC (both Delaware) and Rocky Brands International, LLC and Rocky Outdoor Gear Store, LLC (both Ohio), together with subsidiaries in Canada, Mexico, China, Australia, the United Kingdom and the Cayman Islands supporting manufacturing, sourcing and distribution. Rocky Brands, Inc. has no identified parent company and is the ultimate parent of the group. Exhibit 21 lists twelve subsidiaries and their jurisdictions of incorporation but does not specify direct versus indirect ownership tiers or ownership percentages for any entity.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Five Star Enterprises Ltd. | Cayman Islands | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| Lifestyle Footwear, Inc. | United States – Delaware | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| Rocky Brands Canada, Inc. | Canada – Nova Scotia | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| Rocky Brands US, LLC | United States – Delaware | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| Rocky Brands International, LLC | United States – Ohio | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| Lehigh Outfitters, LLC | United States – Delaware | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| US Footwear Holdings, LLC | United States – Delaware | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| Rocky Outdoor Gear Store, LLC | United States – Ohio | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| Rocky Brands (Australia) Pty Ltd. | Australia | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| Mexico FW Holdings, S. de R.L. de C.V. | Mexico | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| Rocky Footwear (Chuzhou) Co. Ltd. | China | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
| UK Footwear Holdings Limited | United Kingdom | Not disclosed | Subsidiary (tier not specified) | Ownership percentage not disclosed | Active | 2026-03-11 |
Data availability
Group-structure information for Rocky Brands, Inc. is Full at the subsidiary-listing level: Exhibit 21 to the fiscal 2025 Form 10-K discloses the complete list of subsidiaries and their jurisdictions of incorporation, but the filing does not specify direct versus indirect ownership tiers or ownership percentages, so those fields are marked not disclosed for every entity above.
Sources
- SEC EDGAR, Rocky Brands Inc Form 10-K, Exhibit 21 Subsidiaries of the Registrant, filed March 11, 2026, retrieved September 17, 2026: https://www.sec.gov/Archives/edgar/data/895456/000143774926007634/ex_896296.htm
Get complete shareholder and officer records, ultimate beneficial owner resolution, and ongoing ownership monitoring.
Frequently Asked Questions
What does ROCKY BRANDS, INC. do?
Rocky Brands, Inc. designs, manufactures and markets footwear and related apparel across a multi-brand portfolio including Rocky, Georgia Boot, Durango, Lehigh, Ranger, Muck and XTRATUF, plus a licensed Michelin footwear line, serving work, outdoor, western, duty, commercial military and military markets.
Who owns ROCKY BRANDS, INC.?
Predominantly held by institutional investment managers; disclosed holders include entities affiliated with The Vanguard Group, Fidelity Investments funds and Northern Lights Fund Trust II, though a March 2026 Vanguard Schedule 13G/A restructuring creates uncertainty about the current aggregate Vanguard-affiliated percentage.
Who is ROCKY BRANDS, INC.'s UBO (Ultimate Beneficial Owner)?
No individual ultimate beneficial owner is identified in SEC filings; the company has a dispersed institutional and public shareholder base typical of a Nasdaq-listed issuer.
Is ROCKY BRANDS, INC. still an active company?
ROCKY BRANDS, INC.'s status on Ohio Secretary of State is listed as active.
When was ROCKY BRANDS, INC. incorporated?
ROCKY BRANDS, INC. was incorporated on 18 June 1992, according to Ohio Secretary of State.
What is ROCKY BRANDS, INC.'s registered address?
The registered address on file for ROCKY BRANDS, INC. is Nelsonville, United States.
What is ROCKY BRANDS, INC.'s revenue?
Net sales of 482.0 million dollars for the fiscal year ended December 31, 2025, up 6.2 percent from fiscal 2024, with net income of 22.3 million dollars, per the February 24, 2026 Rocky Brands earnings release.
Is ROCKY BRANDS, INC. listed on a stock exchange?
Common stock trades on the Nasdaq Global Select Market under the ticker symbol RCKY.
Who are the officers/directors of ROCKY BRANDS, INC.?
Jason S. Brooks is Chairman of the Board, President and Chief Executive Officer; Thomas D. Robertson is Chief Operating Officer and Chief Financial Officer; Curtis A. Loveland is a director and has served as Secretary of the Company since October 1992.
Does ROCKY BRANDS, INC. have a parent company or subsidiaries?
Rocky Brands, Inc. is the ultimate parent and SEC registrant, with subsidiaries in Delaware, Ohio, Canada, Mexico, China, Australia, the United Kingdom and the Cayman Islands, as listed in Exhibit 21 of its fiscal year 2025 Form 10-K.
Can Zavia monitor changes to ROCKY BRANDS, INC.'s ownership over time?
This profile reflects a point-in-time snapshot from Ohio Secretary of State. Zavia's monitoring API can track changes to ROCKY BRANDS, INC.'s registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access ROCKY BRANDS, INC.'s data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including United States, so records like ROCKY BRANDS, INC.'s registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Ohio Secretary of State and was last synced on 17 September 2026.