Sanoma Kids Media
Sanoma Kids Media is a registered auxiliary trade name (aputoiminimi) of Sanoma Media Finland Oy, a Finnish osakeyhtiö (private limited company) entered in the Finnish Trade Register under business ID 1515901-4. According to the Finnish Patent and Registration Office (PRH), the underlying legal entity was originally registered on 4 February 1999, traded as Sanoma News Oy from 1 October 2008, and adopted its current name, Sanoma Media Finland Oy, on 1 January 2014. The Sanoma Kids Media trade name was itself registered on 4 March 2014, alongside other auxiliary names such as Nelonen Nappula, for use in the company’s children’s and family media activities. The entity remains active in the Trade Register, with its registered office at Töölönlahdenkatu 2, 00100 Helsinki, Finland.
The registered principal business line for Sanoma Media Finland Oy is publishing of newspapers (TOL/NACE code 58120), reflecting its broader role as one of Finland’s largest cross-media businesses. Beyond newspaper publishing, the entity holds dozens of auxiliary trade names covering magazines, television and radio brands, and online and mobile services, rather than incorporating each title or channel as a separate company. Within this portfolio, the Sanoma Kids Media name is used for content aimed at children and families, distinct from the entity’s general-news and current-affairs titles.
The website recorded in this Zavia.ai profile, www.sanoma.com, is the corporate website of Sanoma Corporation (Sanoma Oyj), the Nasdaq Helsinki-listed parent of Sanoma Group, rather than a page specific to Sanoma Media Finland Oy or the Sanoma Kids Media trade name; no dedicated corporate website using the name “Sanoma Kids Media” was identified during this review. This naming and ownership context is addressed further in the group-structure block below.
Company-data providers referencing Sanoma Media Finland Oy’s Trade Register filings report revenue of approximately EUR 529.9 million and around 2,056 employees for the entity’s most recent reported financial year. These figures were not independently cross-checked against a primary filed financial statement during this review and are presented as indicative third-party reporting rather than confirmed company-level figures.
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Shareholders
Shareholders of Sanoma Kids Media
Sanoma Kids Media is a trade name of Sanoma Media Finland Oy, a Finnish osakeyhtiö. Finland’s Trade Register, maintained by the Finnish Patent and Registration Office (PRH), does not publish a shareholder register for private limited companies through its free open-data service. No named shareholder of Sanoma Media Finland Oy was located through the sources reviewed for this profile, and no shareholding percentage can therefore be reported.
Sanoma Media Finland Oy operates as Sanoma Media Finland, one of the two strategic business units of Sanoma Group, whose ultimate parent, Sanoma Corporation (Sanoma Oyj), is a public limited company listed on Nasdaq Helsinki (ticker: SANOMA). Sanoma Corporation’s 2024 Annual Report names Sanoma Media Finland Oy directly, in connection with a completed VAT tax-audit matter for 2015–2018, and identifies Sanoma Media Finland as one of the Group’s two reportable segments, which supports treating Sanoma Media Finland Oy as part of Sanoma Group. However, the annual report reviewed did not include an itemised list of subsidiary companies with ownership percentages, so the percentage interest that Sanoma Corporation, or any intermediate holding company, holds in Sanoma Media Finland Oy could not be confirmed from this source. No source reviewed stated or implied that Sanoma Media Finland Oy is wholly owned, and no such figure is assumed here.
Ultimate beneficial ownership
No ownership chain connecting an individual ultimate beneficial owner to Sanoma Media Finland Oy could be verified or calculated from the sources reviewed, because the direct shareholding link between Sanoma Corporation and Sanoma Media Finland Oy is not disclosed in the material reviewed. For context only, and clearly at the parent-company level rather than at the level of Sanoma Media Finland Oy itself: Sanoma Corporation’s 20 largest shareholders as of 31 December 2024 held a combined 68.93% of its shares, led by Jane and Aatos Erkko Foundation (24.35%) and Holding Manutas Oy (13.37%), per Sanoma’s 2024 Annual Report. This parent-level shareholding does not establish a calculated effective UBO percentage in Sanoma Media Finland Oy, since the intermediate ownership chain is not confirmed.
Data availability
Shareholder and UBO information for this entity is classified as Not public: Finland does not require osakeyhtiö companies to file a public shareholder register with the PRH, and the free PRH open-data service used for this review exposes company identity, name and business-line records but not shareholder data. Parent-level shareholder information is separately available because the ultimate parent, Sanoma Corporation, is publicly listed.
Sources
Finnish Patent and Registration Office (PRH), Business Information System (YTJ) open data, business ID 1515901-4, retrieved 18 September 2026 (avoindata.prh.fi/opendata-ytj-api/v3/companies). Sanoma Corporation, Annual Report 2024, published 2025 (sanoma.com/globalassets/sanoma-group/investors/reports-and-presentations/2025/sanoma-corporation-annual-report-2024.pdf), sections “Ownership structure and shareholders” and notes referencing the Sanoma Media Finland Oy VAT tax-audit matter, retrieved 18 September 2026.
Officers
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Directors and officers of Sanoma Kids Media
Sanoma Kids Media is a trade name of Sanoma Media Finland Oy, a Finnish osakeyhtiö. Under the Finnish Limited Liability Companies Act, every osakeyhtiö must have a registered Board of Directors, and most also appoint a toimitusjohtaja (managing director); these appointments are recorded with the PRH Trade Register. However, the free PRH open-data service used for this review returns company identity, name and business-line records only and does not expose registered officer, board or managing-director data. No named director, board member or managing director specifically registered against Sanoma Media Finland Oy’s business ID could be confirmed from a primary registry source during this review.
Separately, in an official company announcement, Sanoma Corporation stated that Pia Kalsta was appointed Chief Executive Officer of its Sanoma Media Finland business, succeeding Pekka Soini. This is a Group business-unit management title disclosed by the parent company’s investor-relations function, and it should not be assumed to be identical to, or a substitute for, the toimitusjohtaja formally registered against Sanoma Media Finland Oy’s business ID in the Trade Register; that registry-level appointment was not independently verified in this review.
Data availability
Officer information for this entity is classified as Restricted: the Finnish Trade Register maintains director and managing-director records for every osakeyhtiö, but the free PRH open-data API does not expose them, and a paid company extract (kaupparekisteriote) would be required to confirm names, appointment dates, nationalities or residences. Nationality and country of residence are never inferred from a name, role title or correspondence address, and no such inference has been made here.
Sources
Finnish Patent and Registration Office (PRH), Business Information System (YTJ) open data, business ID 1515901-4, retrieved 18 September 2026 (avoindata.prh.fi/opendata-ytj-api/v3/companies). Sanoma Corporation, official company announcement, “Pekka Soini steps down as CEO Sanoma Media Finland, Pia Kalsta appointed as successor” (sanoma.com/release/), retrieved 18 September 2026.
Registry feed — rows exactly as filed with Finnish Patent and Registration Office (PRH), including entries the profile above does not cover.
Group Structure
Group structure of Sanoma Kids Media
Sanoma Kids Media is not itself a separate legal entity; it is a registered auxiliary trade name (aputoiminimi) used by Sanoma Media Finland Oy (Finnish business ID 1515901-4), a Finnish osakeyhtiö. Sanoma Media Finland Oy operates as Sanoma Media Finland, one of the two strategic business units and reportable segments of Sanoma Group, alongside Sanoma Learning. Sanoma Corporation’s 2024 Annual Report names Sanoma Media Finland Oy directly, in connection with a completed VAT tax-audit matter for 2015–2018, and describes Sanoma Media Finland as the leading cross-media company in Finland, which supports classifying Sanoma Media Finland Oy as an operating Group company. The ultimate parent of the Group is Sanoma Corporation (Sanoma Oyj), a Finnish public limited company domiciled at Töölönlahdenkatu 2, 00100 Helsinki, and listed on Nasdaq Helsinki under ticker SANOMA.
The immediate ownership link between Sanoma Corporation, or any intermediate Sanoma holding company, and Sanoma Media Finland Oy, and the percentage of share capital or voting rights involved, is not disclosed in the sources reviewed; the annual report material available for this review did not include an itemised list of Group companies with ownership percentages. No subsidiaries of Sanoma Media Finland Oy itself were verified from an authoritative source; brands such as Nelonen Media, Helsingin Sanomat and Ilta-Sanomat appear in PRH records as further auxiliary trade names registered directly to Sanoma Media Finland Oy, not as separately incorporated subsidiaries, and are treated accordingly here rather than as group companies in their own right.
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Sanoma Media Finland Oy | Finland | 1515901-4 | Legal entity holding the Sanoma Kids Media trade name (same entity, not a separate company) | Not applicable | Active | 18 September 2026 |
| Sanoma Corporation (Sanoma Oyj) | Finland | 1524361-1 | Ultimate parent (per Group segment reporting; ownership percentage in Sanoma Media Finland Oy not disclosed) | Ownership percentage not disclosed | Active; listed on Nasdaq Helsinki (SANOMA) | 2024 Annual Report |
Data availability
Corporate-linkage information for this entity is classified as Partial: the identity of the ultimate parent and the broader Group segment structure are publicly confirmed through Sanoma Corporation’s own filings, but the specific ownership or voting percentage held in Sanoma Media Finland Oy, and any intermediate holding companies, are not disclosed in the sources reviewed.
Sources
Finnish Patent and Registration Office (PRH), Business Information System (YTJ) open data, business ID 1515901-4, retrieved 18 September 2026 (avoindata.prh.fi/opendata-ytj-api/v3/companies). Sanoma Corporation, Annual Report 2024 (sanoma.com/globalassets/sanoma-group/investors/reports-and-presentations/2025/sanoma-corporation-annual-report-2024.pdf), retrieved 18 September 2026.
Sanoma Oyj
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Frequently Asked Questions
What is Sanoma Kids Media?
Sanoma Kids Media is a registered auxiliary trade name (aputoiminimi) of Sanoma Media Finland Oy, a Finnish osakeyhtiö (private limited company) used in connection with children’s and family media content. It is not a separate legal entity.
What is Sanoma Kids Media’s registration number?
The underlying legal entity, Sanoma Media Finland Oy, has Finnish business ID (Y-tunnus) 1515901-4, on file with Zavia.ai as 15159014.
When was the company behind Sanoma Kids Media incorporated?
According to the Finnish Patent and Registration Office (PRH), the legal entity now known as Sanoma Media Finland Oy was originally registered on 4 February 1999, matching the on-file incorporation date for this profile.
Is Sanoma Kids Media a separate legal entity from Sanoma Media Finland Oy?
No. PRH records show “Sanoma Kids Media” as an auxiliary trade name registered on 4 March 2014 to Sanoma Media Finland Oy. It shares the same business ID, legal personality and liabilities as Sanoma Media Finland Oy.
What is the legal form of the company behind Sanoma Kids Media?
Sanoma Media Finland Oy is an osakeyhtiö, the Finnish private limited liability company form, equivalent to a limited company (Ltd/Oy).
What is the registered address of Sanoma Media Finland Oy?
Its registered office is at Töölönlahdenkatu 2, 00100 Helsinki, Finland, per PRH Trade Register data.
What is the current registry status of Sanoma Media Finland Oy?
The entity is recorded as active in the Finnish Trade Register maintained by the PRH. An active status reflects registration only and is not evidence of current trading activity, financial health or compliance.
Was Sanoma Media Finland Oy previously known by another name?
Yes. PRH records show the entity traded as Sanoma News Oy from 1 October 2008 until 31 December 2013, before being renamed Sanoma Media Finland Oy effective 1 January 2014.
What does Sanoma Media Finland Oy do?
Its registered principal business line is publishing of newspapers (TOL/NACE code 58120). In practice it operates as Sanoma Media Finland, a cross-media business spanning newspapers, magazines, television, radio and online and mobile services in Finland, using dozens of registered trade names including Sanoma Kids Media for children’s and family content.
Who owns Sanoma Media Finland Oy?
No public shareholder register is available for Finnish osakeyhtiö companies via the free PRH open-data service. Sanoma Media Finland Oy operates as one of the two strategic business units of Sanoma Group, whose ultimate parent, Sanoma Corporation (Sanoma Oyj), is listed on Nasdaq Helsinki, but the specific ownership percentage in Sanoma Media Finland Oy is not disclosed in the sources reviewed.
Who are the directors of the company behind Sanoma Kids Media?
No named director or managing director specifically registered against Sanoma Media Finland Oy’s business ID could be confirmed through the free PRH open-data service, which does not expose officer records. A paid Trade Register extract would be required to confirm current officers.
Is Sanoma Media Finland Oy part of a larger corporate group?
Yes. It is one of two reportable strategic business units of Sanoma Group, alongside Sanoma Learning, under ultimate parent Sanoma Corporation (Sanoma Oyj), a Finnish public company listed on Nasdaq Helsinki under ticker SANOMA.
Is www.sanoma.com the official website for Sanoma Kids Media?
www.sanoma.com is the corporate website of the listed parent, Sanoma Corporation (Sanoma Oyj). No dedicated website using the name “Sanoma Kids Media” was identified during this review.
How is this Sanoma Kids Media profile kept up to date?
Zavia.ai periodically reviews official registry and filing sources for this record and updates the profile’s researched content fields, including this FAQ, when new verified information becomes available.
What sources were used to verify this profile?
This profile relies on the Finnish Patent and Registration Office (PRH) Business Information System (YTJ) open data for business ID 1515901-4, and Sanoma Corporation’s own 2024 Annual Report and official company announcements, retrieved 18 September 2026.