SUPER RETAIL GROUP LIMITED
Super Retail Group Limited is an Australian public company registered with the Australian Securities and Investments Commission (ASIC) under ABN 81 108 676 204, incorporated on 23 April 2004. The Australian Business Register records Super Retail Group Limited’s ABN status as active since incorporation. The company is listed on the Australian Securities Exchange under the ticker SUL.
Super Retail Group is a multi-category specialty retailer operating a portfolio of four retail brands across Australia and New Zealand: Supercheap Auto, which sells automotive parts, accessories and tools; rebel, a sporting goods and apparel retailer; BCF (Boating Camping Fishing), which serves outdoor, boating and fishing customers; and Macpac, which sells outdoor apparel, footwear and equipment. Each brand operates its own network of physical stores together with a dedicated online retail channel, and Super Retail Group Limited coordinates group-wide functions including supply chain, digital and shared retail services through related entities.
For financial year 2025, published financial reporting for the group showed consolidated revenue of approximately AUD 4.08 billion and a consolidated workforce of approximately 15,981 people across the group and its subsidiaries; these figures are reported on a consolidated group basis rather than for Super Retail Group Limited as a standalone legal entity.
On 21 October 2025, Super Retail Group announced in an ASX and media release that Paul Bradshaw, then Managing Director of the BCF brand, would become Group Managing Director and Chief Executive Officer effective 1 November 2025, succeeding interim Chief Executive Officer David Burns; the change followed the earlier departure of former Managing Director and Chief Executive Officer Anthony Heraghty. Judith Swales has served as Independent Non-Executive Chair of Super Retail Group Limited since October 2024.
Super Retail Group Limited’s official website is superretailgroup.com, and the company’s registered office details are held on file with ASIC.
- Company fundamentals
- Corporate linkage & group structures
- Digitized company financials
- Firmographics — websites, social profiles, revenue and employee estimates
Shareholders
5
Shareholders of Super Retail Group Limited
Super Retail Group Limited is listed on the Australian Securities Exchange (ASX: SUL). Under Australian disclosure rules, only substantial shareholders holding 5% or more of voting shares must notify the market, and a complete public register of all shareholders is not published. Based on available disclosure data (as at 2 August 2026), Super Retail Group Limited’s shareholder base includes several institutional asset managers and index funds holding ordinary shares: DFA International Small Cap Value Portfolio (approximately 12.0%), Avantis International Small Cap Value ETF (approximately 8.5%), DFA International Core Equity Portfolio (approximately 7.1%), iShares Core MSCI EAFE ETF (approximately 6.3%), and College Retirement Equities Fund-Stock Account (approximately 5.1%). These figures represent a partial set of disclosed institutional holdings rather than Super Retail Group Limited’s complete top-20 shareholder register, which ASX-listed companies typically publish separately in their annual reports.
Data availability
Available shareholder information for Super Retail Group Limited is Major shareholders only: reported holdings above disclosure thresholds are available for a subset of institutional investors, but a complete shareholder register was not independently located for this review.
Sources
- Australian Business Register (ABR), ABN 81 108 676 204 lookup, retrieved 16 September 2026, https://abr.business.gov.au/ABN/View/81108676204
- Zavia.ai registry-sourced shareholder disclosure data, as at 2 August 2026
| Shareholder | Type | Holding | Source Document |
|---|---|---|---|
| DFA International Small Cap Value Portfolio | 12% | Australian Securities and Investments Commission (ASIC) | |
| Avantis International Small Cap Value ETF | 8.5% | Australian Securities and Investments Commission (ASIC) | |
| DFA International Core Equity Portfolio | 7.1% | Australian Securities and Investments Commission (ASIC) | |
| iShares Core MSCI EAFE ETF | 6.3% | Australian Securities and Investments Commission (ASIC) | |
| College Retirement Equities Fund-Stock Account | 5.1% | Australian Securities and Investments Commission (ASIC) |
Officers
17
Directors and officers of Super Retail Group Limited
Super Retail Group Limited’s Board comprises eight directors, disclosed on the company’s official website as at September 2026: Judith Swales (Independent Non-Executive Chair, Chair since October 2024, Director since November 2021); Paul Bradshaw (Group Managing Director and Chief Executive Officer, appointed November 2025); and non-executive directors Kate Burleigh, Annabelle Chaplain AM, Peter Everingham, Mark O’Hare, Colin Storrie and Penny Winn, appointed between 2017 and 2024. The senior executive team includes Sarah Hunter (Chief Financial Officer, since June 2026), Inga Kirkman (Chief Legal Officer and Company Secretary, appointed to that role October 2025), and Managing Directors for the Supercheap Auto, rebel, BCF and Macpac brands. Nationality and country of residence are not officially disclosed in the sources reviewed and are therefore Not disclosed. Zavia’s underlying registry-sourced officer records (last synchronised August 2026) are Partial and list only five individuals, none of whom is a currently serving director, so they were not used as the primary basis for this overview.
Recent officer changes
- Paul Bradshaw appointed Group Managing Director and Chief Executive Officer, effective 1 November 2025, succeeding interim CEO David Burns, following the earlier departure of former Managing Director Anthony Heraghty (source: ASX/media announcement, 21 October 2025).
- Michael Wassman appointed Managing Director – BCF, effective 1 November 2025 (source: company leadership disclosure).
- Inga Kirkman appointed Chief Legal Officer and Company Secretary, October 2025 (source: company leadership disclosure).
Data availability
Board and executive information is Full for current appointments based on the company’s official leadership disclosures; historical appointment and resignation dates for individual officers, and nationality/residency details, are Not disclosed in the sources reviewed.
Sources
- Super Retail Group, "Our Leadership", https://www.superretailgroup.com.au/about-us/our-leadership/, retrieved 16 September 2026
- ASX/Media Announcement, 21 October 2025, https://announcements.asx.com.au/asxpdf/20251021/pdf/06qsr78923qbdl.pdf
- Business News Australia, "Super Retail Group names BCF boss Paul Bradshaw as new CEO", https://www.businessnewsaustralia.com/articles/super-retail-group-appoints-bcf-boss-paul-bradshaw-ceo.html
Registry feed — rows exactly as filed with Australian Securities and Investments Commission (ASIC), including entries the profile above does not cover.
Group Structure
Group structure of Super Retail Group Limited
Super Retail Group Limited is the ASX-listed parent entity of a corporate group operating primarily in Australia and New Zealand, with a further trading entity registered in China. Company-registry data links Super Retail Group Limited to a number of directly and indirectly held operating subsidiaries carrying on the group’s retail brands, including Supercheap Auto, rebel, BCF and Macpac, together with associated wholesale, property/management-services and equity-plan entities. The structure below reflects registry-sourced corporate-linkage data; ownership percentages for individual subsidiaries were not independently confirmed for this review.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Rebel Sport Limited | AU | AU 003283823 | Direct/indirect subsidiary | Not disclosed | Active | Aug 2026 |
| Super Cheap Auto Pty Ltd | AU | AU 085395124 | Direct/indirect subsidiary | Not disclosed | Active | Aug 2026 |
| BCF New Zealand Limited | NZ | NZ 1550411 | Direct/indirect subsidiary | Not disclosed | Active | Aug 2026 |
| Macpac Holdings Pty Ltd | AU | AU 609407436 | Indirect subsidiary | Not disclosed | Active | Aug 2026 |
| Super Retail Group Services Pty Ltd | AU | AU 093167107 | Direct/indirect subsidiary | Not disclosed | Active | Aug 2026 |
| Chaopin Trade (Shanghai) Co., Ltd. | CN | CN 310000400578980 | Direct/indirect subsidiary | Not disclosed | Active | Aug 2026 |
Data availability
Corporate-linkage information for Super Retail Group Limited is Partial: registry data confirms a wide network of linked operating entities across Australia, New Zealand and China, but ownership percentages, voting control and the precise immediate/ultimate parent relationships within the group were not independently verified from a securities-regulator filing or annual report for this review.
Sources
- Zavia.ai registry-sourced corporate-linkage data, as at August 2026
- Australian Business Register (ABR), ABN 81 108 676 204, retrieved 16 September 2026
Registry feed — rows exactly as filed with Australian Securities and Investments Commission (ASIC), including entries the profile above does not cover.
SUPER RETAIL GROUP LIMITED
Australia
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Frequently Asked Questions
What is Super Retail Group Limited's ABN?
Super Retail Group Limited's Australian Business Number (ABN) is 81 108 676 204, recorded as active since 23 April 2004 by the Australian Business Register.
When was Super Retail Group Limited incorporated?
Super Retail Group Limited was incorporated on 23 April 2004, per ASIC and Australian Business Register records.
What is Super Retail Group Limited's ASX ticker?
Super Retail Group Limited trades on the Australian Securities Exchange under the ticker SUL.
What retail brands does Super Retail Group operate?
Super Retail Group operates four brands: Supercheap Auto, rebel, BCF (Boating Camping Fishing), and Macpac.
What is Super Retail Group's principal business activity?
Super Retail Group is a multi-brand specialty retailer serving automotive, sports, and outdoor/leisure categories across Australia and New Zealand.
Who is the CEO of Super Retail Group?
Paul Bradshaw has been Group Managing Director and Chief Executive Officer since 1 November 2025, per an ASX/media announcement dated 21 October 2025.
Who is the Chair of Super Retail Group's Board?
Judith Swales has been Independent Non-Executive Chair since October 2024, having joined the Board as a Director in November 2021.
What was Super Retail Group's revenue in FY2025?
Publicly reported figures show consolidated group revenue of approximately AUD 4.08 billion for FY2025.
How many employees does the Super Retail Group have?
Publicly reported figures show approximately 15,981 employees across the group and its subsidiaries for FY2025, on a consolidated basis.
Is Super Retail Group Limited's full shareholder register publicly available?
No. Under Australian disclosure rules only substantial shareholders holding 5% or more must notify the market, so a complete shareholder register is not publicly available; only major shareholders above that threshold can be identified.
What happened to former CEO Anthony Heraghty?
Anthony Heraghty departed as Managing Director before an interim CEO period; Paul Bradshaw was subsequently appointed as his permanent successor effective 1 November 2025.
Does Super Retail Group have subsidiaries outside Australia?
Yes. Registry data shows linked entities in New Zealand, including BCF New Zealand Limited and Macpac New Zealand Limited, and a trading entity in China, Chaopin Trade (Shanghai) Co., Ltd.
What is Super Retail Group Limited's registered legal form?
The Australian Business Register classifies Super Retail Group Limited as an Australian Public Company, registered as a public limited company.
What is Super Retail Group's official website?
Super Retail Group's official website is superretailgroup.com.
Is Super Retail Group Limited's ABN currently active?
Yes. The Australian Business Register confirms ABN 81 108 676 204 has been active since 23 April 2004.