trivago N.V.
Company description
trivago N.V. is a Dutch public limited liability company (naamloze vennootschap). It was incorporated in the Netherlands on 7 November 2016, initially under the name “travel B.V.”, and was converted into a naamloze vennootschap and renamed trivago N.V. ahead of its December 2016 stock-market listing. The company is registered with the Netherlands Chamber of Commerce (Kamer van Koophandel, KVK) under number 67222927. Its operational headquarters are located at Kesselßtraße 5-7, 40221 Düsseldorf, Germany.
The registration reference held for this profile, “HRB 79986 Düsseldorf”, is trivago N.V.’s German branch registration (Zweigniederlassung), entered in the commercial register of the Amtsgericht Düsseldorf on 23 February 2017 and last updated on 25 September 2018. A branch entry of this kind does not create a separate legal entity: it is the same Dutch company, trivago N.V., registered locally to give public notice of its place of business in Germany. The country code “DE” attached to this record therefore reflects the location of the branch registration, not the company’s country of incorporation, which is the Netherlands. trivago N.V.’s former German operating subsidiary, trivago GmbH (Amtsgericht Düsseldorf, HRB 51842), was merged into trivago N.V. with effect from 7 September 2017, after which trivago N.V. became the single operating and publicly listed entity. No distinct legal form is recorded separately for this branch entry because the underlying legal form is that of the Dutch parent company.
trivago N.V. operates an online hotel and accommodation metasearch platform. Through trivago.com and a number of country-specific websites and apps, it allows users to compare prices and availability offered by online travel agencies, hotel chains and independent hotels, and generates revenue mainly from referral and advertising fees paid by these partners. The business serves markets worldwide, with Europe and North America historically its largest regions by revenue.
trivago N.V.’s Class A shares, offered at listing as American depositary shares, have traded on the Nasdaq Global Select Market under the ticker symbol “TRVG” since 16 December 2016, when the initial public offering priced at USD 11.00 per share. For the financial year ended 31 December 2024, trivago N.V. reported consolidated group revenue of approximately EUR 460.8 million and a consolidated net loss of approximately EUR 4.1 million, compared with consolidated revenue of approximately EUR 485.0 million in the financial year ended 31 December 2023. These figures are group-level, consolidated results reported in trivago N.V.’s Form 20-F filed with the U.S. Securities and Exchange Commission, and are not broken out separately for the German branch covered by this record.
- Company fundamentals
- Corporate linkage & group structures
- Digitized company financials
- Firmographics — websites, social profiles, revenue and employee estimates
Shareholders
3
Shareholders of trivago N.V.
The shareholder data held for this record lists three disclosed holders of trivago N.V. Class A shares as of 4 September 2026: Baader Bank Aktiengesellschaft (approximately 8.33%), Universal-Beteiligungs- und Servicegesellschaft mbH (approximately 7.44%), and UBS Group AG (approximately 1.46%). These figures appear to reflect holdings recorded through a securities-settlement or nominee register rather than a complete beneficial-ownership register: Baader Bank and UBS Group are financial institutions that commonly appear as registered or custodian holders of Nasdaq-listed shares settled through German and international clearing systems, and Universal-Beteiligungs- und Servicegesellschaft mbH is a German holding vehicle historically associated with trivago’s founders. None of the three percentages, individually or combined, accounts for trivago N.V.’s controlling shareholder, which is independently confirmed through a different disclosure channel (see below). This list should therefore be read as a partial record of certain registered or custodial holdings, not as a complete shareholder base.
Ultimate beneficial ownership
trivago N.V.’s controlling shareholder is Expedia Group, Inc., a U.S. public company listed on Nasdaq under the symbol “EXPE”. According to trivago N.V.’s Form 20-F for the financial year ended 31 December 2024, Expedia, Inc. (a direct wholly owned subsidiary of Expedia Group, Inc.) held Class B shares of trivago N.V. representing an economic interest of approximately 59.5% of trivago N.V.’s share capital and approximately 84.0% of its voting power, the difference arising because each Class B share carries ten votes while each Class A share carries one vote. Expedia Group, Inc. is itself a publicly traded, widely held company; no natural person has been identified in an authoritative source as holding a disclosed beneficial or controlling interest in Expedia Group, Inc., so no individual ultimate beneficial owner is presented for trivago N.V. Expedia’s Class B holding was consolidated into Expedia, Inc. on 15 November 2022 from a previously indirect holding structure.
Data availability
Shareholder disclosure for trivago N.V. is partial: the registered/custodial holder list captures only a small number of entries below and around typical German notification thresholds, while the controlling shareholding is disclosed separately under U.S. securities filings rather than in the same register. Figures should not be added together, as they come from different disclosure regimes and dates.
Sources
- trivago N.V. Form 20-F for the fiscal year ended 31 December 2024, U.S. Securities and Exchange Commission (filed 2025) — https://www.sec.gov/Archives/edgar/data/1683825/000168382525000013/trvg-20241231.htm — retrieved 25 September 2026.
- Expedia Group, Inc. Form 10-K for the fiscal year ended 31 December 2025, U.S. Securities and Exchange Commission (filed 2026) — https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm — retrieved 25 September 2026.
| Shareholder | Type | Holding | Source Document |
|---|---|---|---|
| Baader Bank Aktiengesellschaft | 8.3% | Handelsregister (Commercial Register) | |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 7.4% | Handelsregister (Commercial Register) | |
| UBS Group AG | 1.5% | Handelsregister (Commercial Register) |
Officers
18
Directors and officers of trivago N.V.
trivago N.V. follows the Dutch two-tier board structure, with a management board responsible for day-to-day operations and a supervisory board overseeing strategy and specified major decisions. The internally held officer register for this record lists 18 entries, most marked as resigned, but this register was found to be significantly out of date: it records the company’s current chief executive as “resigned” while recording a person who left the company in 2023 as “active”. For that reason, the current officer positions below are based instead on trivago N.V.’s own investor-relations announcements and reputable news reporting of official statements, verified as of 25 September 2026. As of that date, the verified management board includes Johannes Thomas (Chief Executive Officer and Managing Director, in the role since May 2023) and Dr. Wolf Schmuhl (Chief Financial Officer and Managing Director, in the role since 1 June 2025), alongside other managing directors reported in trivago’s 2023 leadership announcement, including Jasmine Ezz (Chief Marketing Officer) and Andrej Lehnert (Chief Product Officer). Founder Rolf Schrömgens sits on the supervisory board and was re-appointed as a supervisory director at the annual general meeting held on 26 June 2026. Nationality is not disclosed in any of the sources reviewed for these individuals and is therefore reported as “Not disclosed” rather than inferred from name, residence or correspondence address.
Recent officer changes
- Change of Chief Financial Officer: Robin Harries succeeded by Dr. Wolf Schmuhl, effective 1 June 2025 (source: trivago N.V. investor relations announcement).
- Change of Chief Executive Officer: Axel Hefer succeeded by Johannes Thomas, effective May 2023 (source: trivago N.V. investor relations announcement, reported by PhocusWire).
- Re-appointment: founder Rolf Schrömgens re-appointed as a supervisory director at the annual general meeting of 26 June 2026 (source: trivago N.V. Form 6-K, filed with the U.S. Securities and Exchange Commission).
Data availability
Officer information for trivago N.V. as a Dutch-incorporated, Nasdaq-listed company is partial and, in the internally held data set, historical: appointment records exist but the disclosed work-status flags do not reliably reflect current appointments. Nationality is not published for management or supervisory board members in the sources reviewed.
Sources
- trivago N.V., “trivago N.V. to Welcome New Chief Financial Officer” — https://ir.trivago.com/news-releases/news-release-details/trivago-nv-welcome-new-chief-financial-officer — retrieved 25 September 2026.
- trivago N.V., “trivago Introduces New Leadership Team Featuring Experienced Travel Industry Executives” — https://ir.trivago.com/news-releases/news-release-details/trivago-introduces-new-leadership-team-featuring-experienced — retrieved 25 September 2026.
- PhocusWire, “Axel Hefer leaves Trivago, former director appointed” — https://www.phocuswire.com/axel-hefer-leaves-trivago-johannes-thomas-ceo — retrieved 25 September 2026.
- trivago N.V. Form 6-K, foreign private issuer current report on 2026 annual general meeting results, U.S. Securities and Exchange Commission — https://www.stocktitan.net/sec-filings/TRVG/6-k-trivago-n-v-current-report-foreign-issuer-a1cf99201378.html — retrieved 25 September 2026.
Registry feed — rows exactly as filed with Handelsregister (Commercial Register), including entries the profile above does not cover.
Group Structure
Group structure of trivago N.V.
trivago N.V. is a Dutch-incorporated, Nasdaq-listed company that is majority-controlled, but not wholly owned, by Expedia Group, Inc. (Nasdaq: EXPE, United States). Expedia Group describes trivago N.V. in its own SEC filings as “our majority-owned hotel metasearch company”, and it is treated here as trivago N.V.’s ultimate controlling shareholder rather than as a parent in a share-registry sense, since the relationship arises from Class B share ownership rather than a filed corporate parent-subsidiary registration. The German commercial-register entry reviewed for this profile (HRB 79986, Düsseldorf) is trivago N.V.’s own branch registration, not a subsidiary. One verified direct subsidiary was identified: TRIVAGO LTD in the United Kingdom. A second entity, TRIVAGO HONG KONG LIMITED, appears in linked-entity data associated with this record but could not be independently confirmed against a primary Hong Kong registry source during this review and is presented as an unverified, possible relationship. Information is current as of 25 September 2026.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Expedia Group, Inc. | US | Nasdaq: EXPE | Controlling shareholder (ultimate parent for consolidation purposes) | ~59.5% economic interest / ~84.0% voting power (Class B shares) | Active | 31 Dec 2024 |
| trivago N.V. (German branch) | DE | HRB 79986 (Amtsgericht Düsseldorf) | Same legal entity — German branch registration, not a subsidiary | Not applicable | Active | 25 Sep 2018 |
| TRIVAGO LTD | GB | 16929636 | Direct subsidiary (verified via UK persons-with-significant-control register) | Ownership percentage not disclosed | Active | 2026 |
| TRIVAGO HONG KONG LIMITED | HK | 61664045 | Possible relationship — not independently verified in this review | Ownership percentage not disclosed | Status not disclosed | 8 Sep 2026 (source data) |
Data availability
Corporate-linkage information for trivago N.V. is partial: its controlling shareholder relationship with Expedia Group, Inc. is well documented through SEC filings, and its UK subsidiary is independently confirmed through the UK persons-with-significant-control register, but the reported Hong Kong entity link could not be confirmed against a primary Hong Kong Companies Registry record during this review.
Sources
- Expedia Group, Inc. Form 10-K for the fiscal year ended 31 December 2025, U.S. Securities and Exchange Commission — https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm — retrieved 25 September 2026.
- trivago N.V. Form 20-F for the fiscal year ended 31 December 2024, U.S. Securities and Exchange Commission — https://www.sec.gov/Archives/edgar/data/1683825/000168382525000013/trvg-20241231.htm — retrieved 25 September 2026.
- UK Companies House, TRIVAGO LTD, persons with significant control — https://find-and-update.company-information.service.gov.uk/company/16929636/persons-with-significant-control — retrieved 25 September 2026.
- German Handelsregister extract (Amtsgericht Düsseldorf, HRB 79986) via online-handelsregister.de — https://www.online-handelsregister.de/handelsregisterauszug/nw/Duesseldorf/HRB/79986/trivago-NV — retrieved 25 September 2026.
trivago N.V.
Netherlands
Get complete shareholder and officer records, ultimate beneficial owner resolution, and ongoing ownership monitoring.
Frequently Asked Questions
What does trivago N.V. do?
trivago N.V. operates an online hotel and accommodation metasearch platform (trivago.com and country-specific sites/apps) that lets users compare prices and availability from online travel agencies, hotel chains and independent hotels, earning referral and advertising fees from those partners.
Who owns trivago N.V.?
Disclosed registered/custodial holders in this record are Baader Bank Aktiengesellschaft (~8.33%), Universal-Beteiligungs- und Servicegesellschaft mbH (~7.44%) and UBS Group AG (~1.46%) as of 4 September 2026; this list is partial and does not include the controlling Expedia Group stake, which is disclosed separately under SEC filings.
Who is trivago N.V.'s UBO (Ultimate Beneficial Owner)?
trivago N.V.'s controlling shareholder is Expedia Group, Inc. (Nasdaq: EXPE), which through its subsidiary Expedia, Inc. held Class B shares representing approximately 59.5% of trivago N.V.'s economic interest and approximately 84.0% of its voting power as of 31 December 2024 (per trivago N.V.'s Form 20-F). Expedia Group, Inc. is itself a publicly traded, widely held company, so no individual natural-person ultimate beneficial owner is disclosed above it.
What is trivago N.V.'s company registration number?
trivago N.V.'s registration number is HRB 79986 Düsseldorf, filed with Handelsregister (Commercial Register) in Germany. Its current status on the register is active.
Is trivago N.V. still an active company?
trivago N.V.'s status on Handelsregister (Commercial Register) is listed as active.
What is trivago N.V.'s registered address?
The registered address on file for trivago N.V. is Düsseldorf, Germany.
What is trivago N.V.'s revenue?
For the financial year ended 31 December 2024, trivago N.V. reported consolidated group revenue of approximately EUR 460.8 million and a consolidated net loss of approximately EUR 4.1 million, versus approximately EUR 485.0 million revenue in FY2023, per its Form 20-F filed with the SEC.
Is trivago N.V. listed on a stock exchange?
trivago N.V. has traded on the Nasdaq Global Select Market under the ticker symbol "TRVG" since 16 December 2016, when its initial public offering priced at USD 11.00 per share.
Who are the officers/directors of trivago N.V.?
As of 25 September 2026, trivago N.V.'s verified management board includes CEO Johannes Thomas (since May 2023) and CFO Dr. Wolf Schmuhl (since 1 June 2025); founder Rolf Schrömgens serves on the supervisory board, re-appointed at the 26 June 2026 annual general meeting. The internally held officer register for this record is outdated and was not relied on for current status.
Does trivago N.V. have a parent company or subsidiaries?
trivago N.V. is majority-controlled by Expedia Group, Inc. (US, Nasdaq: EXPE) via Class B shares, described by Expedia as its "majority-owned hotel metasearch company." The HRB 79986 Düsseldorf entry is trivago N.V.'s own German branch registration, not a subsidiary. A UK subsidiary, TRIVAGO LTD, is verified via the UK persons-with-significant-control register; a reported Hong Kong entity link could not be independently confirmed.
Can Zavia monitor changes to trivago N.V.'s ownership over time?
This profile reflects a point-in-time snapshot from Handelsregister (Commercial Register). Zavia's monitoring API can track changes to trivago N.V.'s registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access trivago N.V.'s data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including Germany, so records like trivago N.V.'s registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Handelsregister (Commercial Register) and was last synced on 8 September 2026.