ITS DESIGNS LIMITED
ITS Designs Limited is a private limited company registered in England and Wales under company number 04628666, incorporated on 6 January 2003. Companies House records the company as active, with its registered office at Fernie House, Unit 3, Jackson Street, Coalville Business Park, Coalville, Leicestershire, LE67 3NR.
Trading as Alert-iT, ITS Designs Limited designs and manufactures assistive technology and medical alarm systems for care and independent-living settings, including falls-management systems, seizure monitors and nurse-call devices. Its registered business activity (SIC code 32500) is the manufacture of medical and dental instruments and supplies, and the company’s own website states that it holds ISO 13485 certification for medical device manufacturing.
In July 2024, ITS Designs Limited, trading as Alert-iT, was named alongside Norway’s Picomed AS as the subject of an acquisition agreement announced by Swedish assistive-technology group Abilia AB; the transaction closed in early October 2024. The combined reported turnover of the two acquired companies at the time of the deal was approximately SEK 70 million with 26 employees; these figures were not disclosed separately for ITS Designs Limited. Ownership and group-structure detail are addressed in a separate section of this profile.
As of the company’s Companies House filings through September 2026, ITS Designs Limited remains an active, UK-registered manufacturing entity operating under the Alert-iT trading name.
- Company fundamentals
- Corporate linkage & group structures
- Digitized company financials
- Firmographics — websites, social profiles, revenue and employee estimates
Shareholders
2
Shareholders of ITS Designs Limited
ITS Designs Limited’s registered shareholder record identifies Abilia AB, a Swedish company, as the sole registered holder of the company’s issued share capital: 189 ordinary shares of GBP 1.00 each (100%). This holding was recorded following Abilia AB’s acquisition of ITS Designs Limited (trading as Alert-iT), which closed in early October 2024, and coincides with the removal of the company’s previous majority shareholder from record at the same time. No minority or indirect shareholders are disclosed. Shareholder information available for this England and Wales company spans Companies House filings from November 2024 through September 2026.
Ultimate beneficial ownership
Companies House records MedCap AB (publ), a Swedish public limited liability company, as the registered person with significant control (PSC) of ITS Designs Limited, notified 15 November 2024, with ownership of shares (75% or more), ownership of voting rights (75% or more), and the right to appoint or remove a majority of directors. MedCap AB (publ) is not the direct shareholder of record — that is Abilia AB, an intermediate group company — but is registered as the relevant legal entity because it is itself subject to public disclosure requirements as a listed company, whereas Abilia AB, as a private intermediate holding company, is not independently registrable. No natural-person ultimate beneficial owner is disclosed for ITS Designs Limited beyond this registered corporate PSC. Previously, Picomed UK Limited was registered as PSC (notified 30 July 2021) until it ceased on 15 November 2024; earlier PSCs were Mrs Janet Godfrey (16 September 2017 to 30 July 2021) and Mr David Muir Godfrey (6 April 2016 to 16 September 2017), both disclosed as British nationals.
Data availability
Shareholder and PSC information for this England and Wales company is classified as Full: Companies House publishes both the persons-with-significant-control register and share-capital data, with entries dated November 2024 through September 2026.
Sources
- Companies House, Persons with significant control — ITS Designs Limited, https://find-and-update.company-information.service.gov.uk/company/04628666/persons-with-significant-control, retrieved 22 September 2026
- Companies House, Filing history — ITS Designs Limited, https://find-and-update.company-information.service.gov.uk/company/04628666/filing-history, retrieved 22 September 2026
- MedCap AB press release, "Abilia acquires Picomed and Alert-IT", https://news.cision.com/medcap-ab/r/abilia-acquires-picomed-and-alert-it,c4018001, published 24 July 2024, retrieved 22 September 2026
| Shareholder | Type | Holding | Source Document |
|---|---|---|---|
| ABILIA AB | 100% | Companies House | |
| ABILIA AB | 100% | Companies House |
Officers
17
Directors and officers of ITS Designs Limited
ITS Designs Limited currently has three active directors and a further fourteen former directors and officers recorded on the Companies House register. The current directors are Richard David Gunn (appointed 6 April 2014, British nationality, resident in England), Andreas Jonas Eric Kvarnstrom (appointed 1 September 2025, Swedish nationality, resident in Sweden) and Elisabeth Karin Gunilla Whitefield (appointed 1 September 2026, Swedish nationality, resident in Sweden). No company secretary is currently disclosed. The two most recent appointments follow the company’s October 2024 change of ownership to Abilia AB. Officer information is current as of the Companies House register accessed 22 September 2026.
Recent officer changes
- Appointment: Elisabeth Karin Gunilla Whitefield appointed director, effective 1 September 2026 (filed 3 September 2026, form AP01).
- Termination: Tove Emma Caroline Christiansson ceased as director, effective 31 May 2026 (filed 19 June 2026, form TM01).
- Appointment: Andreas Jonas Eric Kvarnstrom appointed director, effective 1 September 2025 (filed 12 September 2025, form AP01).
Data availability
Companies House publishes full current and historical officer records for England and Wales companies, including appointment and resignation dates and officially disclosed nationality. Correspondence addresses shown in the register are service addresses only and are not evidence of a director’s home address, residence or nationality; country of residence is officially disclosed separately and is treated as a distinct field in this profile.
Sources
- Companies House, Officers — ITS Designs Limited, https://find-and-update.company-information.service.gov.uk/company/04628666/officers, retrieved 22 September 2026
- Companies House, Filing history — ITS Designs Limited, https://find-and-update.company-information.service.gov.uk/company/04628666/filing-history, retrieved 22 September 2026
Registry feed — rows exactly as filed with Companies House, including entries the profile above does not cover.
Group Structure
Group structure of ITS Designs Limited
ITS Designs Limited is not an independent company; it is a verified subsidiary of Abilia AB, a Swedish assistive-technology company, following an acquisition that closed in early October 2024. Abilia AB is itself part of the MedCap AB (publ) group, a Swedish publicly listed company that is registered directly with Companies House as the person with significant control of ITS Designs Limited. No direct or indirect subsidiaries of ITS Designs Limited are disclosed. The jurisdictions represented in this verified part of the structure are the United Kingdom and Sweden. Information is current as of Companies House filings dated November 2024 through September 2026 and the acquiring group’s July 2024 acquisition announcement.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Abilia AB | Sweden | Not independently verified against the Swedish register in this review | Immediate parent | 100% of issued share capital (per UK share register) | Active | Nov 2024 |
| MedCap AB (publ) | Sweden | Not independently verified against the Swedish register in this review | Ultimate parent / registered UK PSC | 75%+ of shares and voting rights (per Companies House PSC filing) | Active | 15 Nov 2024 |
Recent structural changes
- Acquisition: Abilia AB (Sweden) acquired ITS Designs Limited (trading as Alert-iT), alongside Picomed AS (Norway); agreement announced 24 July 2024, transaction closed early October 2024.
- Change of PSC: MedCap AB (publ) registered as person with significant control of ITS Designs Limited effective 15 November 2024, replacing Picomed UK Limited, which ceased as PSC the same date.
Data availability
The UK side of this relationship — ITS Designs Limited’s registered shareholder and PSC — is fully disclosed via Companies House. The Swedish corporate registrations of Abilia AB and MedCap AB (publ) were not independently verified against the Swedish company register (Bolagsverket) in this review; the parent/subsidiary relationship itself is confirmed via Companies House’s PSC filing together with MedCap AB’s own official acquisition announcement. Any further intermediate holding entities between Abilia AB and MedCap AB (publ) are not addressed here as they were not independently verified.
Sources
- Companies House, Persons with significant control — ITS Designs Limited, https://find-and-update.company-information.service.gov.uk/company/04628666/persons-with-significant-control, retrieved 22 September 2026
- MedCap AB press release, "Abilia acquires Picomed and Alert-IT", https://news.cision.com/medcap-ab/r/abilia-acquires-picomed-and-alert-it,c4018001, published 24 July 2024, retrieved 22 September 2026
- Abilia news, "Abilia’s acquisition of Picomed AS and Alert-iT strengthens the environmental control and care alarm offering", https://www.abilia.com/en/abilias-world/news/abilias-acquisition-of-picomed-as-and-alert-it-strengthens-the-environmental, retrieved 22 September 2026
Medcap AB (Publ)
Sweden
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Frequently Asked Questions
What does ITS DESIGNS LIMITED do?
UK manufacturer of assistive technology and medical alarm systems (falls management, seizure monitors, nurse call) for care and independent-living settings, trading as Alert-iT; SIC 32500, manufacture of medical and dental instruments and supplies.
Who owns ITS DESIGNS LIMITED?
Sole registered shareholder: Abilia AB (Sweden), holding 100% of the 189 ordinary GBP 1 shares, recorded following Abilia AB's October 2024 acquisition of the company.
Who is ITS DESIGNS LIMITED's UBO (Ultimate Beneficial Owner)?
Registered PSC: MedCap AB (publ), Sweden, ownership of shares and voting rights 75%+, notified 15 November 2024; no natural-person UBO disclosed, as MedCap AB (publ) is the listed entity registered in the ownership chain.
What is ITS DESIGNS LIMITED's company registration number?
ITS DESIGNS LIMITED's registration number is 04628666, filed with Companies House in United Kingdom. Its current status on the register is active.
Is ITS DESIGNS LIMITED still an active company?
ITS DESIGNS LIMITED's status on Companies House is listed as active.
When was ITS DESIGNS LIMITED incorporated?
ITS DESIGNS LIMITED was incorporated on 6 January 2003, according to Companies House.
What is ITS DESIGNS LIMITED's registered address?
The registered address on file for ITS DESIGNS LIMITED is Coalville, United Kingdom.
What legal structure is ITS DESIGNS LIMITED registered as?
ITS DESIGNS LIMITED is registered as a Private limited company (Ltd.) in United Kingdom.
Is ITS DESIGNS LIMITED listed on a stock exchange?
Private limited company; shares are not publicly listed. Group parent MedCap AB (publ) is a Swedish public limited company.
Who are the officers/directors of ITS DESIGNS LIMITED?
Three active directors: Richard David Gunn (since April 2014), Andreas Jonas Eric Kvarnstrom (since September 2025) and Elisabeth Karin Gunilla Whitefield (since September 2026); no company secretary currently disclosed.
Does ITS DESIGNS LIMITED have a parent company or subsidiaries?
UK subsidiary of Abilia AB (Sweden), part of the MedCap AB (publ) group (Business Area Assistive Tech); acquired by Abilia AB in an acquisition that closed in early October 2024.
Can Zavia monitor changes to ITS DESIGNS LIMITED's ownership over time?
This profile reflects a point-in-time snapshot from Companies House. Zavia's monitoring API can track changes to ITS DESIGNS LIMITED's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access ITS DESIGNS LIMITED's data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including United Kingdom, so records like ITS DESIGNS LIMITED's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Companies House and was last synced on 18 September 2026.