PROPHECY INTERNATIONAL HOLDINGS LTD
PROPHECY INTERNATIONAL HOLDINGS LTD is registered in Australia under ABN 16 079 971 618 and trades on the Australian Securities Exchange under the ticker code PRO. This profile’s registry snapshot records an incorporation date of 6 March 2000, but at least one external company-data source citing Australian Securities and Investments Commission (ASIC) records instead reports an incorporation date of 4 September 1997; this discrepancy could not be resolved against a primary ASIC extract in this review and is flagged here rather than silently corrected. The company’s own annual reports place its registered office in Adelaide, South Australia.
Prophecy International Holdings Ltd is the ASX-listed holding company for a group of Australian business-to-business and business-to-government software businesses. Trading mainly through its operating subsidiary Prophecy International Pty Ltd and other group entities, it develops and markets Snare, a security-analytics and log-management platform used for cyber-threat detection and incident investigation, and eMite, a contact-centre and customer-experience analytics platform; the group has more recently begun marketing a product under the ProDataIQ brand. According to its own published materials, the group employs more than 100 staff across offices in Sydney, Denver in the United States and Manila in the Philippines, together with a remote presence in the United Kingdom.
For the financial year ended 30 June 2025, Prophecy International Holdings Ltd reported consolidated revenue of approximately AUD 21.8 million, down from AUD 22.8 million in the prior year, a decline the company attributed in part to the cessation of certain legacy products. These are consolidated group figures rather than a measure of the ASX-listed parent entity in isolation.
The company’s leadership changed materially through 2025 and 2026. In August 2025 it announced a proposed merger with Complexica Pty Ltd, which was terminated in November 2025 without completing. Chief Executive Officer Brad Thomas resigned in September 2025, with Chairman Edwin Reynolds acting as interim CEO until Jonathan Drake was appointed Chief Executive Officer effective 6 July 2026. No divestment of the Snare or eMite product lines was identified in the sources reviewed for this profile; the group continued to report on both through its most recent annual report.
- Company fundamentals
- Corporate linkage & group structures
- Digitized company financials
- Firmographics — websites, social profiles, revenue and employee estimates
Shareholders
Shareholders of Prophecy International Holdings Ltd
As an ASX-listed company, Prophecy International Holdings Ltd discloses shareholder interests mainly through the substantial-holder notice regime under the Corporations Act 2001 (Cth), which requires public disclosure once a holder’s voting power reaches or moves across the 5% threshold, together with periodic top-holder summaries in its own annual reports. On that basis, Chairman Edwin Reynolds has been reported as the largest individual shareholder, with a holding of approximately 12% of shares on issue, followed by Brian Calvert (approximately 7.8%) and Microequities Asset Management Pty Limited (approximately 5.3%), according to third-party analysis of the share register. Substantial-holder filings made from February 2026 show that Collins Millar Group increased its voting power from an initial 5.47% to 13.13% through on-market purchases in February 2026 at AUD 0.12 per share and further participation in a capital raising at AUD 0.15 per share; the group also holds 3.5 million options expiring in November 2026. The company’s own disclosures indicate that its top 22 shareholders together hold less than half of the register, consistent with a broad base of smaller holders beneath the disclosed substantial holders.
Ultimate beneficial ownership
No individual meets a disclosure or calculation threshold for a controlling beneficial interest, and no source reviewed identifies a natural person exercising control over the company either directly or through a complete, calculable ownership chain. The reported holdings of Edwin Reynolds and of Collins Millar Group, while significant, each fall well below a majority interest, so no ultimate beneficial owner can be reliably identified.
Data availability
Shareholder information for Prophecy International Holdings Ltd is major shareholders only: the Corporations Act and ASX Listing Rules require disclosure only once a holding crosses the 5% substantial-holder threshold, so the company’s complete shareholder register is not publicly available and holdings below that threshold are not reflected here.
Sources
- Prophecy International Pty Ltd, Notice of Change of Interests of Substantial Holder and related ASX announcements, February 2026, prophecyinternational.com
- Prophecy International Pty Ltd, Shareholder Information page, prophecyinternational.com/about/shareholder-information/, retrieved September 2026
- Third-party shareholder-register analysis for Prophecy International Holdings Limited (ASX:PRO) referencing the company’s official share register, retrieved September 2026
Officers
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Directors and officers of Prophecy International Holdings Ltd
The registry snapshot for Prophecy International Holdings Ltd lists five active officer records, while the company’s own board page names a four-member board. Comparing the two shows the registry has not fully kept pace with a leadership transition completed in mid-2026. The current Board comprises Edwin (Ed) Reynolds as Chairman, Grant Miles as Company Director (also Chief Financial Officer and Company Secretary), Leanne Challans as Non-Executive Director, and David Collins, appointed Non-Executive Director in April 2026. Jonathan Drake was appointed Chief Executive Officer effective 6 July 2026, following a period in which Edwin Reynolds served as Acting CEO after previous CEO Brad Thomas resigned on 15 September 2025; Reynolds has since returned to his sole role as Chairman. The registry data underlying this profile, last synchronised 11 August 2026, still records Edwin Reynolds as “Acting Ceo & Chairman” and does not include Jonathan Drake, which appears to be an outdated snapshot rather than a current reflection of the company’s leadership. Other officer records on file, Stephen Irecki (Chief Operations Officer), Stuart Geros (Vice President of Sales, APAC) and Steve Challans (Chief Information Security Officer), were not independently verified against a primary source in this review. Nationality is not disclosed for any individual in these records.
Recent officer changes
- Jonathan Drake appointed Chief Executive Officer, effective 6 July 2026, ending Edwin Reynolds’ period as Acting CEO (company announcement, prophecyinternational.com).
- David Collins appointed Non-Executive Director, April 2026 (company market announcement “New Director Appointment”, prophecyinternational.com).
- Brad Thomas resigned as Chief Executive Officer effective 15 September 2025; Chairman Edwin Reynolds assumed the Acting CEO role (company market announcement, prophecyinternational.com).
Data availability
ASIC’s Australian company register discloses current officeholders’ names and roles but does not publish nationality, so nationality is treated here as not disclosed for every named individual rather than inferred from residence or address. The registry data underlying this profile was last synchronised 11 August 2026 and, as shown above, had not yet captured a CEO transition that took effect a month earlier, so the officer list should be treated as potentially lagging the company’s most current announcements.
Sources
- Prophecy International Pty Ltd, Board of Directors, prophecyinternational.com/about/board-of-directors/, retrieved September 2026
- Prophecy International Pty Ltd, “Announcement – Appointment of Chief Executive Officer”, prophecyinternational.com, 2026
- Prophecy International Pty Ltd, “Market Announcement – New Director Appointment”, prophecyinternational.com, April 2026
- Prophecy International Pty Ltd, “Prophecy International advises resignation of CEO Brad Thomas”, prophecyinternational.com, 15 September 2025
Registry feed — rows exactly as filed with Australian Securities and Investments Commission (ASIC), including entries the profile above does not cover.
Group Structure
Group structure of Prophecy International Holdings Ltd
Prophecy International Holdings Ltd is the ultimate parent of its corporate group; no controlling parent company was identified in the sources reviewed. The registry records four Australian-incorporated entities as directly or indirectly linked beneath it: Prophecy R & D Pty Ltd, Prophecy International Pty Ltd, Intersect Alliance International Pty Ltd and eMite Pty Ltd. Prophecy International Pty Ltd is the group’s main operating entity and itself has two further linked entities on record, Prophecy Americas, Inc. in the United States and Prophecy Europe Limited in the United Kingdom. This structure is consistent with the company’s own published brand family, which includes eMite (contact-centre analytics) and Snare (security analytics, associated with Intersect Alliance), alongside offices the group discloses in Sydney, Denver and Manila. Ownership percentages for individual entities were not disclosed in the sources reviewed, and this profile does not assume that any entity is wholly owned. The registry information is dated 11 August 2026.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Prophecy International Pty Ltd | Australia | AU 057833584 | Direct or indirect subsidiary | Ownership percentage not disclosed | Active | 11 August 2026 |
| Prophecy R & D Pty Ltd | Australia | AU 081130878 | Direct or indirect subsidiary | Ownership percentage not disclosed | Active | 11 August 2026 |
| Intersect Alliance International Pty Ltd | Australia | AU 151743976 | Direct or indirect subsidiary | Ownership percentage not disclosed | Active | 11 August 2026 |
| eMite Pty Ltd | Australia | AU 108495861 | Direct or indirect subsidiary | Ownership percentage not disclosed | Active | 11 August 2026 |
| Prophecy Americas, Inc. | United States | US CO 2227939 | Indirect subsidiary | Ownership percentage not disclosed | Active | 11 August 2026 |
| Prophecy Europe Limited | United Kingdom | GB 02622716 | Indirect subsidiary | Ownership percentage not disclosed | Active | 11 August 2026 |
Recent structural changes
No verified acquisitions, disposals or reorganisations affecting the group’s controlled entities were confirmed in the sources reviewed. A proposed merger with Complexica Pty Ltd was announced on 7 August 2025 but was terminated on 26 November 2025 before completion, and accordingly did not result in any change to the group structure.
Data availability
Corporate-linkage information for this Australian group is partial: the registry confirms the identity and jurisdiction of the linked entities but does not disclose ownership or voting percentages for any of them, so the relationships above are described only as verified links rather than precisely quantified ownership stakes.
Sources
- Prophecy International Holdings Ltd company registry data, corporate-linkage records, last synchronised 11 August 2026
- Prophecy International Pty Ltd, corporate website (brand and entity references: emite, Snare, Intersect Alliance), prophecyinternational.com
- Prophecy International Pty Ltd, “Termination of Proposed Merger with Complexica”, ASX announcement, 26 November 2025
PROPHECY INTERNATIONAL HOLDINGS LTD
Australia
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Frequently Asked Questions
What is PROPHECY INTERNATIONAL HOLDINGS LTD?
It is an Australian ASX-listed (ticker PRO) holding company for a group of business-to-business and business-to-government software businesses, best known for its Snare cybersecurity and log-management platform and its eMite contact-centre analytics platform.
Where is Prophecy International Holdings Ltd registered?
It is registered in Australia under ABN 16 079 971 618, with its registered office recorded in Adelaide, South Australia in the company's own annual reports.
When was Prophecy International Holdings Ltd incorporated?
This profile's registry snapshot shows an incorporation date of 6 March 2000, but at least one external company-data source citing ASIC records instead reports 4 September 1997; this discrepancy has not been resolved against a primary ASIC extract.
What is Prophecy International Holdings Ltd's stock-exchange ticker?
PRO, on the Australian Securities Exchange (ASX).
What products does Prophecy International Holdings Ltd sell?
Its two core products are Snare, a security-analytics and log-management platform, and eMite, a contact-centre and customer-experience analytics platform; the group has also begun marketing a product under the ProDataIQ brand.
What was Prophecy International Holdings Ltd's revenue in its most recent reported financial year?
The group reported consolidated revenue of approximately AUD 21.8 million for the financial year ended 30 June 2025, down from AUD 22.8 million the prior year, a decline attributed in part to the cessation of certain legacy products.
Did Prophecy International Holdings Ltd divest its Snare or eMite business?
No divestment of either business line was identified in the sources reviewed for this profile; both continued to be reported as part of the group in its most recent annual report.
Who is the CEO of Prophecy International Holdings Ltd?
Jonathan Drake was appointed Chief Executive Officer effective 6 July 2026, succeeding Chairman Edwin Reynolds, who had served as Acting CEO following Brad Thomas's resignation on 15 September 2025.
Who is the Chairman of Prophecy International Holdings Ltd?
Edwin (Ed) Reynolds, who has been with the company since 1987 and returned to a sole Chairman role once Jonathan Drake became CEO in July 2026.
Who are Prophecy International Holdings Ltd's largest disclosed shareholders?
Reported holders include Chairman Edwin Reynolds (approximately 12%), Brian Calvert (approximately 7.8%), Microequities Asset Management Pty Limited (approximately 5.3%) and Collins Millar Group, whose voting power rose to 13.13% following on-market purchases and capital-raise participation in early 2026.
Does Prophecy International Holdings Ltd disclose its complete shareholder register?
No. As an ASX-listed company it discloses shareholders mainly once a holding crosses the 5% substantial-holder threshold under the Corporations Act 2001 (Cth), so this is a major-shareholders-only disclosure rather than a complete register.
What is the corporate structure beneath Prophecy International Holdings Ltd?
The group includes Prophecy International Pty Ltd (its main operating entity), Prophecy R & D Pty Ltd, Intersect Alliance International Pty Ltd and eMite Pty Ltd in Australia, plus Prophecy Americas, Inc. in the United States and Prophecy Europe Limited in the United Kingdom; ownership percentages for these entities are not disclosed.
Was Prophecy International Holdings Ltd involved in a merger attempt in 2025?
Yes. It announced a proposed merger with Complexica Pty Ltd on 7 August 2025, which was terminated on 26 November 2025 without completing.
How many employees does Prophecy International Holdings Ltd's group have?
The group reports more than 100 staff across offices in Sydney (Australia), Denver (United States) and Manila (Philippines), plus a remote presence in the United Kingdom, according to its most recent public disclosures.