HUDDLED GROUP PLC
Huddled Group Plc is a public limited company registered in England and Wales under company number 10964782. It was incorporated on 15 September 2017, originally as VR Arcades Limited, and subsequently traded under several previous names — Immotion Acquisitions Limited, Immotion Group Limited, Immotion Group Plc, and Let’s Explore Group Plc — before adopting its current name, Huddled Group Plc, on 17 October 2023. The company’s registered office is at Cumberland Court, 80 Mount Street, Nottingham, NG1 6HH, and its status at Companies House is Active.
Huddled Group Plc is classified under SIC code 64209, activities of other holding companies, and is the holding company for a UK e-commerce group focused on discounted and surplus retail. Its operating brands have included Discount Dragon (discounted FMCG groceries and beverages), Nutricircle (wellness and sports nutrition products) and Boop Beauty (cosmetics and beauty products). In April 2026 the group brought these brands together under a single storefront, Peeko, described by the company as an online surplus superstore that acquires overstock, rebranded, out-of-season or short-dated inventory from brands, manufacturers and retailers and resells it to UK consumers at reduced prices, with order fulfilment handled through the group’s own logistics operation based in Nottingham.
Huddled Group Plc’s ordinary shares trade on AIM, a market operated by the London Stock Exchange, under the ticker HUD. Following a share subscription and retail offer, admission of new ordinary shares completed on 23 July 2026, taking the company’s total issued ordinary share capital and voting rights to 811,305,717. On a consolidated group basis, the company reported revenue of approximately £9.48 million for the six months to 30 June 2025, an increase of around 81% year-on-year, and unaudited group revenue of approximately £19 million for the full year 2025, an increase of around 47% year-on-year.
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Shareholders
Shareholders of Huddled Group Plc
Huddled Group Plc is a UK public limited company whose ordinary shares have traded on AIM since 2019. Because its shares are admitted to trading on a UK prescribed market, the company is exempt from the standard People with Significant Control (PSC) filing regime, and its PSC register at Companies House has not been required to update since that admission. The most recent substantial-shareholding disclosure available is a Regulatory News Service (RNS) announcement dated 22 July 2026, confirming the results of a general meeting and total voting rights following a share subscription and retail offer. Following that admission, the company’s issued ordinary share capital stood at 811,305,717 shares. Director Martin Higginson was disclosed as holding 13.23% of the ordinary shares, inclusive of indirect holdings, and a group of shareholders described as a “Concert Party”, deemed to be acting together for the purposes of the UK Takeover Code, was disclosed as holding 38.51% of the ordinary shares in aggregate. The individual members making up the Concert Party, beyond Mr Higginson, were not separately named in the reviewed disclosure. This information should be treated as a major-shareholders-only snapshot rather than a complete register of all shareholders.
Ultimate beneficial ownership
No individual is confirmed as an ultimate beneficial owner of Huddled Group Plc from the sources reviewed. Companies House’s last active PSC statement for the company, notified 24 October 2018, recorded that the company had no registrable person or registrable relevant legal entity, and this register has not been required to update since AIM admission in September 2019. The largest individually disclosed holding, Martin Higginson’s 13.23% (inclusive of indirect holdings) as at 22 July 2026, falls below commonly applied UBO thresholds, and no jurisdiction-specific threshold was supplied for this profile. No verified UBO is therefore presented.
Data availability
Shareholder disclosure for Huddled Group Plc is major shareholders only: as an AIM-listed company it is not required to maintain a current PSC register, and public disclosure is instead limited to director dealings and Takeover Code-related notifications such as the 22 July 2026 RNS. A complete shareholder register is not publicly available.
Sources
- Companies House – Persons with Significant Control, Huddled Group Plc (10964782) – find-and-update.company-information.service.gov.uk – retrieved 11 September 2026
- Huddled Group Plc, Result of General Meeting and Total Voting Rights, RNS, 22 July 2026, via Investegate – investegate.co.uk – retrieved 11 September 2026
Officers
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Directors and officers of Huddled Group Plc
Companies House records three active directors and one active company secretary for Huddled Group Plc, alongside nine resigned officers. The current directors are Martin James Higginson (appointed 12 December 2017), Nicholas Lee (appointed 22 June 2018) and Daniel Frederick Greenfield Wortley (appointed as director 1 March 2023, having already served as company secretary since 12 December 2017). All three current directors are recorded as British nationals resident in England. Recent officer activity includes the resignation of Paul Andrew King Simpson as director on 31 March 2026, following his appointment on 17 March 2025, and the earlier resignation of Rodney David Findley, a US-resident director, on 1 March 2023, the same date Mr Wortley was appointed to the board. This overview reflects officer data as filed at Companies House and retrieved on 11 September 2026.
Recent officer changes
- Resignation: Paul Andrew King Simpson resigned as director, effective 31 March 2026. Source: Companies House officer filing.
- Appointment: Daniel Frederick Greenfield Wortley appointed director, effective 1 March 2023 (in addition to his continuing role as company secretary). Source: Companies House officer filing.
- Resignation: Rodney David Findley resigned as director, effective 1 March 2023. Source: Companies House officer filing.
Data availability
UK company officer records at Companies House are current and historical (full), including appointment and resignation dates. Nationality and country of residence are disclosed for individual directors, but occupation is not shown in the officer filing reviewed. All registered addresses shown for officers are the company’s correspondence address at Cumberland Court, Nottingham, and should not be treated as home or residential addresses, nor used to infer nationality or residence.
Sources
- Companies House – Officers, Huddled Group Plc (10964782) – find-and-update.company-information.service.gov.uk – retrieved 11 September 2026
Registry feed — rows exactly as filed with Companies House, including entries the profile above does not cover.
Group Structure
Group structure of Huddled Group Plc
Huddled Group Plc is the ultimate parent of a verified UK corporate group. Companies House People with Significant Control (PSC) filings confirm Huddled Group Plc as the direct controller, with ownership of shares and voting rights of 75% or more, of four subsidiaries: Ranger Rob UK Limited, Nutricircle Limited, Boop Beauty Limited and Peeko Group Limited. Peeko Group Limited, in turn, holds 75% or more of the shares and voting rights of Peeko Online Limited, making it an indirect subsidiary of Huddled Group Plc. No parent company above Huddled Group Plc was identified; it is the top entity in this verified structure, and all group entities are registered in the United Kingdom. This information is current as at PSC filings retrieved on 11 September 2026.
Verified corporate relationships
| Entity | Country | Registration number | Relationship | Ownership | Status | Information date |
|---|---|---|---|---|---|---|
| Ranger Rob UK Limited | GB | 09511044 | Direct subsidiary | 75% or more (share capital and voting rights) | Active | 13 January 2023 |
| Nutricircle Limited | GB | 11097180 | Direct subsidiary | 75% or more (share capital and voting rights) | Active | 11 April 2024 |
| Boop Beauty Limited | GB | 14767299 | Direct subsidiary | 75% or more (share capital and voting rights) | Active | 5 July 2024 |
| Peeko Group Limited | GB | 12596498 | Direct subsidiary | 75% or more (share capital and voting rights) | Active | 17 October 2023 |
| Peeko Online Limited | GB | 12732998 | Indirect subsidiary (via Peeko Group Limited) | Calculated effective minimum ~56.25% (75% × 75%) | Active | 10 July 2020 |
Recent structural changes
- Acquisition: PSC of Boop Beauty Limited changed from an individual holder to Huddled Group Plc, effective 5 July 2024, bringing the company into the group.
- Acquisition: PSC of Nutricircle Limited changed from two individual holders to Huddled Group Plc, effective 11 April 2024, bringing the company into the group.
- Internal reorganisation: PSC of Ranger Rob UK Limited changed from Immotion Studios Limited to Huddled Group Plc, effective 13 January 2023.
Data availability
Corporate-linkage information for Huddled Group Plc is full for its verified UK subsidiaries: Companies House PSC filings disclose direct ownership links for each entity listed above. Ownership is reported in statutory control bands (for example, “75% or more”) rather than as an exact percentage, so indirect ownership below Peeko Group Limited is presented as a calculated minimum rather than a precise figure.
Sources
- Companies House – Persons with Significant Control for Peeko Group Limited (12596498), Nutricircle Limited (11097180), Boop Beauty Limited (14767299), Ranger Rob UK Limited (09511044) and Peeko Online Limited (12732998) – find-and-update.company-information.service.gov.uk – retrieved 11 September 2026
HUDDLED GROUP PLC
United Kingdom
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Frequently Asked Questions
What does HUDDLED GROUP PLC do?
Huddled Group Plc is a UK holding company for an e-commerce group operating discounted and surplus-goods retail, with its Discount Dragon, Nutricircle and Boop Beauty brands unified since April 2026 under a single storefront, Peeko.
Who owns HUDDLED GROUP PLC?
Companies House has not required PSC updates for Huddled Group Plc since its shares were admitted to AIM in September 2019. Per an RNS announcement dated 22 July 2026, director Martin Higginson held 13.23% of ordinary shares inclusive of indirect holdings, and a Concert Party of shareholders acting together under the Takeover Code held 38.51% in aggregate; individual members of the Concert Party beyond Higginson were not separately disclosed.
Who is HUDDLED GROUP PLC's UBO (Ultimate Beneficial Owner)?
No individual currently meets a typical 25% ultimate beneficial ownership threshold based on the disclosed 13.23% holding of director Martin Higginson. Huddled Group Plc’s last PSC statement, dated 24 October 2018, recorded no registrable person, and the PSC register has not been required to update since AIM admission in September 2019.
What is HUDDLED GROUP PLC's company registration number?
HUDDLED GROUP PLC's registration number is 10964782, filed with Companies House in United Kingdom. Its current status on the register is active.
Is HUDDLED GROUP PLC still an active company?
HUDDLED GROUP PLC's status on Companies House is listed as active.
When was HUDDLED GROUP PLC incorporated?
HUDDLED GROUP PLC was incorporated on 15 September 2017, according to Companies House.
What is HUDDLED GROUP PLC's registered address?
The registered address on file for HUDDLED GROUP PLC is NOTTINGHAM, United Kingdom.
What legal structure is HUDDLED GROUP PLC registered as?
HUDDLED GROUP PLC is registered as a Public Limited Company in United Kingdom.
What is HUDDLED GROUP PLC's revenue?
Huddled Group Plc reported consolidated group revenue of approximately £9.48 million for the six months to 30 June 2025, up about 81% year-on-year, and unaudited consolidated group revenue of approximately £19 million for the full year 2025, up about 47% year-on-year.
Is HUDDLED GROUP PLC listed on a stock exchange?
Huddled Group Plc ordinary shares trade on AIM, a market operated by the London Stock Exchange, under ticker HUD. Total issued ordinary shares and voting rights were 811,305,717 following admission of new shares on 23 July 2026.
Who are the officers/directors of HUDDLED GROUP PLC?
Huddled Group Plc has three active directors, Martin Higginson, Nicholas Lee and Daniel Wortley, plus company secretary Daniel Wortley, and nine resigned officers on record at Companies House, including former director Rodney Findley, a US resident who resigned 1 March 2023, and Paul Simpson, who resigned 31 March 2026.
Does HUDDLED GROUP PLC have a parent company or subsidiaries?
Companies House PSC filings confirm Huddled Group Plc as the direct 75%-or-more shareholder and controller of four UK subsidiaries, Ranger Rob UK Limited, Nutricircle Limited, Boop Beauty Limited and Peeko Group Limited, with Peeko Group Limited in turn holding 75% or more of Peeko Online Limited as an indirect subsidiary. No parent company above Huddled Group Plc is disclosed.
Can Zavia monitor changes to HUDDLED GROUP PLC's ownership over time?
This profile reflects a point-in-time snapshot from Companies House. Zavia's monitoring API can track changes to HUDDLED GROUP PLC's registered shareholders, officers, and group structure going forward, flagging updates as they're filed rather than requiring a manual recheck.
Can I access HUDDLED GROUP PLC's data through an API?
Yes. Zavia's API connects directly to official government ownership registries across 195 countries and territories, including United Kingdom, so records like HUDDLED GROUP PLC's registration, shareholder, UBO, and group-structure data can be queried programmatically instead of viewed one page at a time.
Where does this company information come from, and how current is it?
This record is sourced directly from Companies House and was last synced on 8 September 2026.